Economy April 15, 2026 01:13 AM

Guangzhou trade fair begins amid signs of weakening exports

More than 32,000 exhibitors fill an event that highlights China’s export dependence as March shipments slow

By Leila Farooq
Guangzhou trade fair begins amid signs of weakening exports

China’s twice-yearly trade exposition opened in Guangzhou with over 32,000 exhibitors spread across a space larger than 200 football fields. The fair - staged in three phases from April 15 to May 5 - arrives after official data showed a sharp slowdown in exports in March, a development organisers and analysts say underscores risks tied to Beijing’s manufacturing-led growth strategy and global disruptions from the conflict in the Middle East.

Key Points

  • The Guangzhou trade fair opened with over 32,000 exhibitors across an area larger than 200 football fields, running from April 15 to May 5 in three phases.
  • Recent data showed a sharp slowdown in China’s exports in March; organisers link part of the weakness to disruptions from the war in the Middle East that hit energy and transportation and dented global demand.
  • The fair is adapting to travel constraints by offering online events and livestreaming; its phases cover electronics, manufacturing and new energy vehicles, then housewares, building materials and furniture, and finally toys, fashion, home textiles and stationery.

HONG KONG, April 15 - China’s largest trade fair, which is held twice a year, opened on Wednesday in the southern city of Guangzhou. The event hosts more than 32,000 exhibitors and occupies an area described as larger than 200 football fields.

The expo runs from April 15 to May 5 and is organised in three distinct phases. The timing of the fair has drawn attention because new data showed China’s export growth slowed sharply in March. Organisers and observers point to disruptions caused by the war in the Middle East - which has produced shocks to energy and transportation - as a factor weighing on global demand and exposing vulnerabilities in Beijing’s strategy of relying on manufacturing to prop up growth.

According to the information provided about the trade fair, the event’s first phase focuses on electronics, manufacturing and new energy vehicles. The second phase is dedicated to housewares, building materials and furniture. The third phase will feature toys, fashion, home textiles and stationery.

The conflict in the Middle East is cited as having interrupted global growth and, as a result, leaving China exposed because the country has depended on foreign demand to make up for a prolonged inability to revive consumption at home.

To help buyers who face travel limitations, organisers said the fair is staging online events and livestreamed sessions to accommodate remote participation.

Organisers note that the previous edition of the fair attracted more than 310,000 overseas buyers from 223 countries and regions, according to the fair’s website.


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Risks

  • Global demand has been hurt by shocks to energy and transportation tied to the war in the Middle East - this impacts exporters and sectors reliant on international shipping and trade, including manufacturing and electronics.
  • China’s continued reliance on foreign demand to compensate for weak domestic consumption creates vulnerability if international demand weakens further - relevant for exporters across multiple sectors showcased at the fair.
  • Travel limitations for overseas buyers may constrain in-person orders and business development despite online accommodations - affecting trade in categories such as furniture, housewares and consumer goods.

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