Stock Markets April 14, 2026 10:47 AM

BofA Sees Apple Surpassing March Quarter Estimates on Strong iPhone and Services Performance

Bank of America models higher revenue and EPS for the March quarter, lifts unit outlook and raises price target to $325

By Sofia Navarro AAPL
BofA Sees Apple Surpassing March Quarter Estimates on Strong iPhone and Services Performance
AAPL

Bank of America forecasts Apple will top Street expectations for the March quarter, driven by sustained iPhone demand and resilient Services revenue. The bank raised unit forecasts, projects revenue and EPS above consensus, and cited currency tailwinds, while noting potential margin pressure from rising component costs.

Key Points

  • BofA forecasts Apple will exceed March-quarter consensus with revenue of $113 billion and EPS of $2.00.
  • The bank raised iPhone unit estimates to 60 million, citing strong demand for iPhone 17, and models Services revenue growth of 14% year-on-year.
  • BofA projects June-quarter revenue growth of 10-15% year-on-year but expects some sequential compression in product gross margin due to higher component costs. Sectors impacted include consumer technology, software/services, and parts suppliers in the hardware supply chain.

Bank of America expects Apple to report results for the March quarter that exceed market forecasts, citing robust iPhone sales and continued strength in the companys high-margin Services business.

Analyst Wamsi Mohan said BofA models "revenues above guidance for the March quarter," and sees "upside to Street estimates given continued strong sales of iPhone, double-digit growth in Services revs and benefit from FX."

On the numbers, BofA projects revenue of $113 billion and earnings per share of $2.00 for the quarter, ahead of consensus estimates of $109 billion in revenue and $1.93 in EPS.

iPhone demand is a focal point for the banks optimism. BofA raised its unit forecast to 60 million iPhones for the quarter, attributing the increase to what it describes as "strong demand for iPhone 17." Alongside handset strength, the firm expects Services revenue to remain a growth engine, modeling a 14% year-on-year increase, consistent with recent trends even as App Store sales have softened.

Looking forward, Bank of America anticipates Apple will guide toward continued expansion, forecasting June-quarter revenue growth in a 10-15% year-over-year range. The bank did caution that product gross margin may compress sequentially, pointing to higher component costs as a source of margin pressure.

BofA also flagged several potential catalysts that could influence investor sentiment: a possible $100 billion buyback authorization, a dividend increase, the June Worldwide Developers Conference, and future product introductions including a foldable iPhone and an "enhanced Siri with integration with Gemini AI."

Maintaining a positive stance on the stock, BofA reiterated its Buy rating and raised its price target on Apple to $325 from $300.


Context and implications

Bank of Americas outlook centers on two revenue pillars for Apple: hardware, led by iPhone unit sales, and recurring revenue from Services. Currency movements are expected to provide a tailwind in the quarter modeled by the bank, while cost pressures in components could weigh on product margins.

What to watch

  • Apples reported March-quarter results versus the $113 billion revenue and $2.00 EPS forecast from BofA.
  • Guidance for the June quarter, particularly the 10-15% year-over-year revenue growth range projected by BofA.
  • Announcements at the June Worldwide Developers Conference and any confirmation of the potential capital return actions referenced by the bank.

Risks

  • Higher component costs could compress product gross margins and weigh on profitability, affecting hardware suppliers and consumer electronics margins.
  • Softer App Store sales were noted even as Services growth is modeled at 14% year-on-year, creating uncertainty around the durability of certain Services revenue streams.
  • Planned or potential capital actions such as a $100 billion buyback authorization or a dividend increase are described as potential catalysts, introducing uncertainty about the timing and scale of shareholder returns.

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