Roblox to Collect Cut of In-Game Sponsorships as It Tightens Advertising Rules
Roblox Corp. will begin taking a share of revenue from game sponsorships as part of a broader revision of its advertising guidelines. Starting May 4, the company will define what counts as an ad, restrict certain ad categories for players under 13, and bar reward-based ad formats for that age group. Roblox says standardizing policies and measuremen…