Digital camera shipments in June 2026 were down 14.6% compared with the same month a year earlier, according to Camera Imaging Products Association statistics cited by Morgan Stanley. The value of those shipments also contracted, falling 3.0% year-over-year.
The investment bank highlighted signs of weakness in overseas exports, attributing part of the softness to an impact from the Middle East and continuing shipment declines in China, which it identified as a key demand driver.
Across product types, both built-in lens and interchangeable-lens cameras recorded declines. Mirrorless models led the pullback with shipments dropping 19.4% year-over-year. Built-in lens cameras decreased by 5.8%, while interchangeable-lens cameras were down 17.6%.
Regionally, performance varied markedly. Japan saw shipments rise 14.6% and the broader Asia region reported a 34.9% increase. By contrast, Europe experienced a 33.2% decline, the Americas fell 18.1%, and China declined 26.0%.
Average selling prices climbed 13.5% year-over-year. Within that, built-in lens camera prices increased 8.7% and interchangeable-lens camera prices rose 16.3%. Morgan Stanley noted that these price gains may have weighed on end-user demand.
Looking specifically at interchangeable-lens units, shipment volume fell 12.8% year-over-year in June, while the shipment value for that category declined 0.5%.
The report also referenced company-level data: Canon reported a 10% year-over-year decrease in camera unit sales for the second quarter covering April through June, and the company reduced its full-year unit sales target.
Taken together, the CIPA statistics cited by Morgan Stanley paint a picture of widespread shipment declines across several camera segments in June 2026, with rising prices and regional export weakness contributing to the challenge for manufacturers and suppliers.