The Cyberspace Administration of China (CAC) said on Tuesday that it has directed ByteDance to bring two video-editing applications and an AI website into compliance with the country’s rules on marking content produced by artificial intelligence.
In a formal statement, the CAC named the two apps - Jianying and Maoxiang - as well as the Jimeng AI website. The regulator said those platforms "did not effectively implement required AI content identification measures" and therefore ran afoul of the nation’s cybersecurity law and associated regulations.
According to the statement, authorities responded by summoning responsible parties, issuing rectification orders, delivering warnings and imposing penalties. The agency did not provide further specifics about the measures taken or the nature of the penalties.
The CAC stressed that platforms are required to strictly observe legal requirements regarding the labelling of AI-generated content. It added that oversight will be stepped up to "concretely protect the public interest and support the healthy and orderly development of AI."
The statement also referenced China’s timeline for these rules: requirements for labelling AI-generated content were issued in March 2025 and went into effect in September of the same year.
Context and implications
This regulatory action underscores active enforcement of China’s AI labelling rules. The CAC’s statement indicates both procedural enforcement - summons and rectification orders - and punitive measures, though it did not disclose details on the penalties or the corrective steps demanded.
Platforms named in the announcement must align their content-identification mechanisms with legal expectations, and the regulator signalled continued oversight to ensure compliance.
Summary
The Cyberspace Administration of China has ordered ByteDance’s Jianying and Maoxiang apps and the Jimeng AI website to comply with AI-content labelling requirements, citing failures to implement required identification measures and breaches of the cybersecurity law. Authorities summoned and penalised responsible parties and called for rectification, while warning that oversight will be strengthened.