Stock Markets April 28, 2026 06:27 AM

EssilorLuxottica Sees Share Recovery Possible as Medtech Shift and External Pressures Weigh on Stock

CEO Francesco Milleri says the firm's pivot into medtech and ongoing partnership on AI-enabled Ray-Ban Meta glasses will ultimately support a rebound in valuation

By Priya Menon
EssilorLuxottica Sees Share Recovery Possible as Medtech Shift and External Pressures Weigh on Stock

EssilorLuxottica's chief executive expressed confidence that the group's shares can recover the ground lost amid U.S. tariffs, a weak dollar, geopolitical tensions and intensifying competition in smart eyewear. Management says the company's strategic move into medtech is a deliberate, necessary transformation that will take time to deliver value but should underpin a price recovery once completed.

Key Points

  • CEO Francesco Milleri says medtech expansion is a necessary transformation that should eventually support a recovery in EssilorLuxottica's share price.
  • Shares have fallen more than 40% since a November peak driven by enthusiasm for AI-powered Ray-Ban Meta glasses.
  • External pressures cited by management include U.S. tariffs, a weak dollar, spreading military conflicts and rising competition in smart eyewear; sectors affected include consumer eyewear retail, medtech and consumer technology hardware.

PARIS, April 28 - EssilorLuxottica's CEO Francesco Milleri told shareholders at the company's annual meeting that he expects the group's share price to regain lost territory over time, despite a series of external headwinds and competitive pressures. He pointed to U.S. tariffs, dollar weakness, spreading military conflicts and rising rivalry in the smart-glasses market as factors that have weighed on investor sentiment.

Milleri also framed the group's ongoing expansion into medtech as a central reason for the share underperformance, calling the move a required transformation. "We were too big to remain framed in this small market," he said, referring to the traditional spectacles frames and lenses business. He added that once the medtech transition is complete, it will begin to yield benefits and support a recovery in the share price.

The company's stock has fallen sharply from its November peak, losing over 40% of its value after investors had driven the price higher on enthusiasm for its AI-enabled Ray-Ban Meta glasses. Since that surge, investor concerns have shifted toward the possibility that competition could erode EssilorLuxottica's early advantage in the category.

"A few big players have made product announcements generating buzz, but we haven’t seen any real competing products on the market so far."

Milleri sought to downplay competitive fears, noting that while announcements by other large companies have produced attention, tangible rival products have not yet appeared at scale in the marketplace.

The company has been collaborating with Meta Platforms since 2019 to develop successive generations of Ray-Ban-branded smart eyewear that combine cameras, audio and artificial-intelligence features. On pricing and positioning, Milleri said the group is working to restore the value it believes is appropriate for its products but acknowledged that this will require time. "We are really pushing to go back to the (price) position that we deserve ... but, at the same time, it will take some time to achieve that", he said.

Also noted in the discussion was the roster of external pressures that have affected the share price, including trade and currency dynamics as well as geopolitical instability. Management appears to be relying on the long-term potential of medtech and smart eyewear to deliver improvement in investor returns when the transformation reaches fruition.

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Risks

  • Intensifying competition in smart glasses could limit EssilorLuxottica's first-mover advantage in the category, impacting its consumer technology and eyewear segments.
  • Macroeconomic and policy factors such as U.S. tariffs and dollar weakness are cited as material headwinds that can affect margins and investor sentiment across international retail and manufacturing operations.
  • Geopolitical instability, referenced as spreading military conflicts, introduces additional uncertainty for global supply chains and market demand in the eyewear and related sectors.

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