Onitsuka Tiger Sets Out on Global Store Push as Asics Spins Brand into Separate Unit
Onitsuka Tiger, Asics' vintage sneaker imprint known for its yellow-and-black Mexico 66 design, is being restructured as a separate business and expanded with new flagship stores in Europe, China, South Korea and a planned Los Angeles opening. Rapid sales growth and margins near 40% have made the label a standout within Asics, but analysts caution …