Truist Lifts Amer Sports Target as Brand Investment Weighs on Near-Term Margins
Truist Securities raised its price target on Amer Sports to $49 from $46 and reiterated a Buy rating, even as the company’s recent earnings and increased selling, general and administrative costs have pressured the stock. Management is accelerating investment in the Salomon brand, and Truist views 2026 as a potential inflection year despite near-te…