Spotify and Peloton Interactive announced on Monday that they have formed a partnership to bring Peloton’s fitness classes onto Spotify’s platform for Premium subscribers worldwide. The deal will make over 1,400 Peloton classes accessible directly within Spotify’s audio and video environment.
The classes span multiple disciplines, including strength training, Pilates, barre, yoga and meditation. Spotify said the offering will roll out across most of its global markets, integrating Peloton’s instruction and programming into the streaming service’s existing content channels.
The collaboration represents Spotify’s first deliberate move into the wellness space as the company seeks to broaden its content beyond music and podcasts. Spotify noted that there are more than 150 million active fitness playlists on its platform globally, and that nearly 70% of Premium users report working out on a monthly basis.
Peloton framed the partnership as part of its ongoing efforts to expand internationally and to evolve beyond a business model focused primarily on hardware. Speaking for Peloton, Dion Camp Sanders, the company’s chief commercial officer, described the tie-up as a way to "expand our reach and capture new revenue streams through Peloton’s unmatched experience, content and instruction."
Neither company disclosed the financial terms of the agreement.
Context and implications
The announcement positions Spotify to leverage existing user behavior around workout music and to layer instructor-led fitness content into its Premium offering. For Peloton, the partnership provides another channel to distribute its classes to users who may not use Peloton’s hardware, supporting its strategy of broadening international reach and diversifying revenue sources.
The specifics of how the classes will be surfaced inside Spotify’s interface and the exact markets covered were not detailed beyond the companies’ statement that the content will be available across most of Spotify’s global markets.
Quote
"As we continue to forge a path deeper into wellness, our work with Spotify is just our latest move to expand our reach and capture new revenue streams through Peloton’s unmatched experience, content and instruction," said Dion Camp Sanders, Peloton’s chief commercial officer.