Stock Markets June 17, 2026 01:02 PM

Nippon Steel Sees U.S. Market Strength Boosting U.S. Steel Profits

Vice chairman says tariffs and firm demand could push U.S. Steel earnings above forecasts, with larger long-term gains anticipated

By Caleb Monroe
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Nippon Steel’s leadership says the American steel market is providing a powerful lift to U.S. Steel’s near-term and long-term profit outlook. Vice Chairman Takahiro Mori pointed to elevated U.S. prices, import protections and resilient demand as drivers that could push U.S. Steel to post more than 100 billion yen in profit this year and substantially higher returns in the years ahead. The company is already deploying staff and capital to extract operational gains after completing its $14.9 billion takeover of U.S. Steel.

Nippon Steel Sees U.S. Market Strength Boosting U.S. Steel Profits
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Key Points

  • Nippon Steel expects the U.S. market to stay strong, driven by import tariffs and resilient demand, which could lift U.S. Steel profits above current forecasts.
  • U.S. Steel is forecast to post profits exceeding 100 billion yen this year, with a long-run annual profit target of 300 billion to 400 billion yen.
  • Operational steps include restarting a previously idled Illinois blast furnace and deploying about 100 Nippon Steel staff to implement 260 improvement initiatives; approximately one-third of an $11 billion investment package through 2028 has been approved.

Nippon Steel is projecting a robust outlook for its U.S. operations after completing last year’s acquisition of U.S. Steel, with Vice Chairman Takahiro Mori saying the American market is likely to remain supportive to earnings. Mori highlighted import tariffs and steady demand as the principal factors underpinning a pricing environment that could lift U.S. Steel’s results beyond current estimates.

Mori said he expects U.S. Steel will be able to record profits exceeding 100 billion yen ($624 million) in the current year, and added that the favourable market trajectory through 2027 leaves room for further upside. Looking further out, he projected U.S. Steel could generate an annual profit in the range of 300 billion yen to 400 billion yen.

Pointing to the current pricing differential between regions, Mori described conditions in the United States as "highly favourable," noting hot-rolled steel sheet prices north of $1,200 per metric ton - more than twice prevailing levels in Asia. To take advantage of the stronger pricing regime, U.S. Steel restarted an idled blast furnace in Illinois in March and has been operating it at full capacity.

The remarks build on the strategic integration that followed Nippon Steel’s $14.9 billion acquisition of U.S. Steel, which closed after an 18-month period of political and regulatory scrutiny. Since the takeover, roughly 100 Nippon Steel personnel seconded from Japan have been placed at U.S. Steel to work on 260 operational improvement initiatives designed to raise yields and realise synergies, Mori said.

On capital deployment, Mori said U.S. Steel’s board has already approved about one-third of an $11 billion investment plan that Nippon Steel committed to fund through 2028. Those investments are expected to scale returns, with Nippon Steel forecasting returns to rise to about 3 billion yen a year by 2035.

While optimistic on the U.S. market, Mori acknowledged potential headwinds. He cited inflationary cost pressures and labour shortages as risks that could affect project execution as multiple initiatives compete for workers. He also noted that, despite the U.S. government holding a golden share in the combined company, Washington has not interfered in management decisions since the acquisition closed.

Amid broader geopolitical uncertainty and rising protectionist measures, Nippon Steel said it will continue to pursue international expansion with a focus on the United States, India, Thailand and Europe. Mori set an explicit target to lift overseas profit to more than 500 billion yen by 2030 - nearly five times the company’s fiscal 2025 levels - reflecting a strategy of scaling international operations.

Mori, who led talks for the U.S. Steel deal, also observed that global structural shifts make it increasingly important for companies operating across borders to cultivate relationships with key policymakers and align investments and operations with national industrial policy priorities.

Exchange rate used in the company commentary: $1 = 160.2600 yen.

Risks

  • Inflation-driven cost pressures that could raise input costs and compress margins - impacts the steel and industrial sectors.
  • Labour shortages as multiple projects compete for workers, which could delay or limit the expected operational improvements - impacts manufacturing and capital projects execution.
  • Geopolitical tensions and protectionism increasing global uncertainty, which could affect international expansion plans and policy alignment - impacts trade-exposed manufacturing and global investment strategies.

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