Stock Markets April 14, 2026 04:40 PM

Nike Shares Edge Higher After Insider Purchases by Tim Cook and Elliott Hill

After-hours trading registers a modest gain following Class B stock buys by an Apple director and Nike's CEO

By Avery Klein NKE
Nike Shares Edge Higher After Insider Purchases by Tim Cook and Elliott Hill
NKE

Nike Inc. stock climbed 1.5% in after-hours trading Tuesday after two insiders disclosed purchases of Class B common stock. Apple CEO and Nike director Tim Cook acquired 25,000 shares on April 10, 2026, while Nike President and CEO Elliott Hill bought 23,660 shares on April 13, 2026. Both transactions were reported in Form 4 filings with the U.S. Securities and Exchange Commission and increased each executive's direct holdings.

Key Points

  • Nike stock rose 1.5% in after-hours trading following insider purchases.
  • Tim Cook bought 25,000 Class B shares on April 10, 2026, at a weighted average price of $42.43, increasing his direct holdings to 130,480 shares.
  • Nike President and CEO Elliott Hill bought 23,660 Class B shares on April 13, 2026, at $42.27 per share, raising his direct holdings to 265,247 shares.

Shares of Nike Inc. (NYSE:NKE) rose 1.5% in after-hours trading on Tuesday following insider purchases by two senior company figures, according to filings with the U.S. Securities and Exchange Commission.

Apple CEO and Nike director Tim Cook disclosed a purchase of 25,000 shares of Nike Class B common stock on April 10, 2026, in a Form 4 filing. The acquisition was completed in multiple transactions at a weighted average price of $42.43 per share, with individual trade prices reported between $42.42 and $42.44. The filing shows that, after the purchase, Cook holds 130,480 shares directly.

Nike President and Chief Executive Officer Elliott Hill also made an insider purchase. An SEC filing indicates Hill bought 23,660 shares of Class B common stock on April 13, 2026. That transaction was executed at $42.27 per share and is reported to have a total value of approximately $1 million. Following the purchase, Hill's direct holding stands at 265,247 shares.

Insider buying is frequently noted by market participants because purchases by individuals with inside knowledge of a company can be interpreted as a sign of confidence in the business. The Form 4 filings formally document each transaction and the resulting direct ownership positions held by the two executives.

Market reaction to insider activity can vary. In this instance, Nike's after-hours quote moved higher by 1.5% on the day the filings were made public. The filings provide specific details on trade dates, share counts, execution prices, and updated direct holdings for each insider, as reported to the SEC.

Investors reviewing these developments can see the precise terms disclosed in the SEC filings, including the per-share prices and total share counts. The filings are the official record of the transactions and list the updated holdings attributed to the respective insiders.


What we know

  • Tim Cook purchased 25,000 shares of Nike Class B common stock on April 10, 2026, at a weighted average price of $42.43 per share, with trade prices ranging from $42.42 to $42.44. Post-transaction direct holdings: 130,480 shares.
  • Elliott Hill purchased 23,660 shares of Nike Class B common stock on April 13, 2026, at $42.27 per share, for an aggregate value of roughly $1 million. Post-transaction direct holdings: 265,247 shares.
  • Nike shares were up 1.5% in after-hours trading on the day the filings were reported.

Risks

  • Insider purchases are public disclosures but do not guarantee future stock performance; market reaction may be limited - impacts equity investors and the consumer discretionary sector.
  • The reported after-hours price movement of 1.5% is a modest change and may not persist in regular trading - affects short-term traders and liquidity considerations.
  • Form 4 filings provide transaction details but do not convey the insiders' broader intentions or changes to company fundamentals - relevant to corporate governance observers and equity analysts.

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