Stock Markets April 15, 2026 02:57 AM

Hermes Q1 Sales Momentum Eases as Middle East Tension and China Slow Growth

Group posts €4.07bn in Q1 revenue, misses analyst expectations amid currency headwinds; Americas outperforms while APAC ex-Japan cools

By Priya Menon
Hermes Q1 Sales Momentum Eases as Middle East Tension and China Slow Growth

Hermes reported first-quarter revenue of €4.07 billion, an organic increase of 5.6% year-on-year that fell short of analyst consensus and marked a marked slowdown from the prior quarter. The company said the Middle East conflict and softer demand in Asia-Pacific excluding Japan were primary drags, while the Americas delivered robust growth. Currency movements also weighed on the reported figure.

Key Points

  • Hermes reported Q1 revenue of €4.07 billion, up 5.6% organically year-on-year but below the 7.1% consensus cited by Jefferies and down from 9.8% in the prior quarter.
  • Negative currency movements reduced reported sales by about €290 million, resulting in a figure beneath the Visible Alpha consensus of €4.16 billion.
  • Regional divergence: Americas grew 17.2% and outperformed forecasts, while APAC ex-Japan grew 2.2%, missing expectations and slowing markedly from 8% in Q4. Middle East conflict cut roughly 150 basis points from growth, affecting concession and airport wholesale sales.

Hermes reported a deceleration in top-line momentum in the first quarter, citing geopolitical and regional demand pressures that tempered its recovery. Revenue for the three months to March stood at €4.07 billion, an organic rise of 5.6% from a year earlier. That pace was below the 7.1% consensus estimate referenced by Jefferies and represented a clear slowdown from the 9.8% organic growth recorded in the prior quarter.

Measured at reported exchange rates, sales declined year-on-year after being hit by approximately €290 million of negative currency effects. The headline result of €4.07 billion missed analyst expectations compiled in a Visible Alpha poll, where the consensus sat at €4.16 billion.


Regional performance

Hermes flagged the Middle East as a material area of impact for the quarter. Jefferies analysts led by James Grzinic estimated the conflict in the region subtracted around 150 basis points from first-quarter revenue growth. The group said wholesale activity to concession stores in the Middle East and airport channels was particularly affected. Hermes also noted that conditions in the Middle East have shown improvement so far in the second quarter.

Asia-Pacific excluding Japan was another point of weakness, delivering just 2.2% organic growth in the quarter. That outcome trailed a consensus expectation of 5.7% and marked a sharp slowdown from the 8% expansion reported in the fourth quarter. Jefferies singled out the APAC ex-Japan result as likely to draw investor scrutiny at the upcoming investor call.

By contrast, the Americas region provided a bright spot, with sales expanding 17.2% and comfortably outpacing forecasts.


Analyst commentary

Jefferies analysts framed the update as reflecting two core investor concerns. They wrote that the stock’s recent weakness was driven firstly by fears over a heavily challenged Middle East exposure - estimated at about 8% when including travel-related spend by the cluster outside the region - and secondly by worries about slowing momentum in China. The firm added: "Today’s APAC ex Japan Q1 gain of 2.2% (after 8% in Q4) will be a major point of debate at the 8am UKT call, and a clear source of concern for fundamental investors."


Outlook

Despite the near-term headwinds, Hermes reiterated its medium-term guidance for sales growth at constant exchange rates. The company said: "In a still uncertain economic and geopolitical context, the group has moved into 2026 with confidence."

The first-quarter update underscores a mix of regional divergence: strong performance in the Americas, pronounced softness in parts of Asia, and near-term disruption stemming from the Middle East. Currency movements further clouded the reported numbers.


Implications

The results and commentary will likely shape investor conversations around regional exposure, travel-related retail channels such as airport concessions, and the sensitivity of luxury demand to near-term geopolitical disruptions. Hermes' reaffirmation of medium-term targets provides a degree of assurance, though recent trends in APAC ex-Japan and the Middle East will be focal points for analysts and shareholders watching conversion of demand into revenue.

Risks

  • Geopolitical disruption in the Middle East can depress sales in travel-related retail channels and concession stores, impacting luxury goods exposure in that cluster - relevant to travel retail and retail sectors.
  • Softening demand in Asia-Pacific excluding Japan, particularly if the slowdown persists, poses downside risk to revenue and investor sentiment for companies with significant exposure to the region - relevant to luxury retail and consumer discretionary sectors.
  • Adverse currency movements can erode reported results even when organic growth remains positive, adding volatility to financial performance - relevant to multinational exporters and luxury brands.

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