TRULY HARD SELTZER BELIEVES U.S. SOCCER WILL WIN THIS SUMMER — AND THEY’RE RENAMING A REAL AMERICAN TOWN TO PROVE IT
The Boston Beer Company, through its Truly Hard Seltzer brand, is launching an expansive nationwide marketing campaign aligned with the 2026 U.S. men's soccer tournament. Highlighting fan passion, the campaign includes renaming an American town to Believe, USA, limited-edition soccer-themed cans, and a new Star Squad Pack variety pack. The initiati…