According to recent regulatory filings with the SEC, Larry Madden, serving as the Chief Financial Officer for Viant Technology Inc. (NASDAQ:DSP), has completed a series of transactions involving Class A Common Stock. The total value of these sales reached $417,238, executed over three consecutive days in April 2026.
The divestment was structured through a pre-arranged 10b5-1 trading plan, which Mr. Madden had originally adopted on December 15, 2025. The specific breakdown of the sales is as follows:
- April 21, 2026: Mr. Madden sold 13,283 shares of Class A Common Stock through multiple transactions, with share prices ranging from $10.64 to $11.43.
- April 22, 2026: An additional 13,263 shares were sold at price points between $10.39 and $10.955 per share.
- April 23, 2026: The final tranche of the sale involved 12,782 shares, with transaction prices falling between $10.05 and $10.315 per share.
The weighted average price for these combined transactions ranged from $10.1613 to $10.9109 per share. Following the completion of these sales, Mr. Madden maintains a direct ownership stake of 553,699 shares of Viant Technology Class A Common Stock.
These insider transactions coincide with a period of volatility for the stock, which has seen a decline of roughly 12% over the past week. Currently, Viant Technology is trading at $10.14 per share, representing a market capitalization of approximately $646 million. Despite this recent downward trend in price, certain valuation analyses suggest that the stock may still be undervalued relative to its calculated Fair Value, potentially placing it on lists of highly undervalued companies.
Viant Technology has also been actively pursuing inorganic growth strategies. The company recently entered into an agreement to acquire TVision Insights for a total consideration of $40 million. This deal is structured as $22.5 million in cash and $17.5 million in stock. Through this acquisition, Viant intends to integrate TVision's attention measurement solutions for both Connected TV and Linear formats into its existing platform. The transaction is expected to close during the second quarter of 2026, subject to standard closing conditions.
The company's fundamental performance has recently shown strength. In its most recent fourth-quarter reporting, Viant exceeded consensus estimates for both revenue and adjusted EBITDA. Notably, the company's contribution ex-traffic grew by 19%, which outperformed previous guidance. Furthermore, adjusted EBITDA was reported at $24.7 million, surpassing the anticipated estimate of $23.1 million.
Wall Street analysts have responded to these developments with several positive adjustments. Following the acquisition news, D.A. Davidson maintained a Buy rating and increased its price target for DSP to $16.00. Citizens also reaffirmed a Market Outperform rating with a $16.00 price target, while Raymond James reiterated a Strong Buy rating, setting a price target of $17.00. Additionally, D.A. Davidson maintained a Buy rating with a $15.50 price target following the strong quarterly financial results.