Insider Trading April 13, 2026 07:55 PM

Revolve Co-CEO Disposes of $413,674 in RVLV Shares, Converts Class B Stock

Michael Mente sells nearly 16,000 Class A shares under a pre-planned 10b5-1 program; analysts update targets amid product launches and board appointment

By Marcus Reed RVLV
Revolve Co-CEO Disposes of $413,674 in RVLV Shares, Converts Class B Stock
RVLV

Revolve Group Co-Chief Executive Officer Michael Mente sold 15,972 shares of Class A Common Stock on April 9, 2026, generating roughly $413,674 in proceeds under a pre-arranged Rule 10b5-1 plan. The sale, carried out indirectly through MMMK Development, Inc., occurred at prices between $25.86 and $25.975. On the same day, Mente converted an identical number of Class B shares into Class A. The transaction comes as sell-side analysts adjust price targets and Revolve introduces an in-house fashion line and a new audit committee chair.

Key Points

  • Michael Mente sold 15,972 shares of Class A Common Stock on April 9, 2026, for about $413,674 at prices between $25.86 and $25.975.
  • The sale was conducted indirectly via MMMK Development, Inc., under a Rule 10b5-1 trading plan adopted May 29, 2025; Mente also converted 15,972 Class B shares into Class A on the same day.
  • Analysts updated targets and ratings while Revolve launched REVOLVE Los Angeles and appointed Erinn Murphy as Audit Committee chair, all noted alongside InvestingPro commentary on valuation and balance sheet strength.

Co-Chief Executive Officer Michael Mente sold 15,972 shares of Revolve Group, Inc. Class A Common Stock on April 9, 2026, bringing in approximately $413,674. The shares were transacted at prices ranging from $25.86 to $25.975.

The disposition was executed indirectly through MMMK Development, Inc., where Mente holds an ownership stake and shares voting and dispositive authority. The sale was carried out pursuant to a Rule 10b5-1 trading plan that Mente adopted on May 29, 2025.

Also on April 9, 2026, Mente converted 15,972 shares of Class B Common Stock into the same number of Class A shares, a corporate action recorded alongside the sale.

At the time of the sale, the traded prices were near the then-current market quote of $25.06 per share, and the company reported a market capitalization of $1.79 billion.

Market research from InvestingPro included in the public record describes the shares as trading below their Fair Value at current levels. That analysis notes Revolve has more cash than debt on its balance sheet and assigns the company a "GOOD" financial health score, while also flagging that the stock has experienced notable price volatility. InvestingPro additionally indicates that a Pro Research Report covering Revolve is available as part of its coverage universe.


Outside of the insider transaction, a number of brokerages have issued recent updates and the company has disclosed corporate developments:

  • Piper Sandler increased its price target for Revolve to $30 and maintained an Overweight rating, citing strong sales growth and improved margins as factors behind the company s market share gains in the contemporary luxury segment.
  • TD Cowen revised its price target to $28 from $35 while retaining a Buy rating, noting that elevated spending is pressuring near-term margins but could support longer-term brand growth.
  • Stifel reaffirmed its Buy rating and set a $33 price target after conversations with company management about future business drivers.

On the product and governance fronts, Revolve has launched its first in-house apparel and accessories collection, REVOLVE Los Angeles, offering luxury items exclusively through its platforms. The company also named Erinn Murphy to its board of directors and designated her as chair of the Audit Committee; her background includes roles at Crocs and Piper Sandler, bringing additional financial expertise to the board.


These developments - the insider sale and conversion, analyst target adjustments, the new private label launch, and the audit committee appointment - together provide a snapshot of recent activity at Revolve. The immediate facts are limited to the transactions, the disclosures regarding the 10b5-1 plan and MMMK Development, the market metrics cited, InvestingPro s summarized analysis, and the broker and corporate actions reported.

Readers should note that this report confines itself to the public details disclosed about the trade, the conversion, analyst updates, and the company announcements cited above. No additional interpretation beyond those disclosures is provided here.

Risks

  • Price volatility in RVLV shares - InvestingPro notes the stock has experienced notable price movements, which can affect market participants across equity and consumer discretionary sectors.
  • Near-term margin pressure - TD Cowen highlighted increased spending is weighing on near-term margins, a risk relevant to retail and luxury e-commerce profitability metrics.
  • Uncertainty in analyst targets - Divergent price target adjustments from brokerages illustrate differing views on growth and margin trajectories, impacting investor expectations in the consumer discretionary and retail sectors.

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