Adidas Lifts Revenue Target as World Cup Demand Bolsters Sales; Profit Miss Sends Shares Lower
Adidas increased its 2026 revenue guidance to reflect robust demand tied to World Cup activity and retro product interest, even as quarterly operating profit missed analyst forecasts and the stock plunged more than 17% in Frankfurt. The company reported currency-adjusted revenue growth across most regions, appointed a new CFO for year-end, and cite…