Stock Markets June 26, 2026 10:22 AM

Jefferies Survey: Microsoft, AWS, Palo Alto Networks and ServiceNow Top CIO Spend Intentions; Adobe Lags

Forty IT executives point to stronger software budgets for 2026 and rising AI allocations, Jefferies reports

By Derek Hwang
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A Jefferies survey of 40 IT executives found Microsoft, Amazon Web Services, Palo Alto Networks and ServiceNow to be the most favored software and services providers heading into 2026. The report also highlights accelerating software budget expectations, widespread dedicated AI budgets and a notably negative read-through for Adobe amid AI-related pressure on creator tools.

Jefferies Survey: Microsoft, AWS, Palo Alto Networks and ServiceNow Top CIO Spend Intentions; Adobe Lags
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Key Points

  • Jefferies' survey of 40 IT executives ranks Microsoft, AWS, Palo Alto Networks and ServiceNow as the strongest performers in CIO spending intent.
  • CIOs expect software budgets to grow 6.2% in 2026 versus 4.8% in 2025, with 83% expecting increases in CY26 and only 5% expecting declines - impacting the software and cloud services sectors.
  • AI allocations are growing: 68% of CIOs have a dedicated AI budget and 73% report token/API spend running ahead of expectations, supporting rising demand across AI infrastructure and services.

Jefferies' recent survey of 40 IT executives identified Microsoft, Amazon Web Services (AWS), Palo Alto Networks and ServiceNow as the leading performers in IT buying intent, the firm said on Friday.

The research note accompanying the survey described a broadly constructive demand environment for software despite what the bank characterized as negative investor sentiment toward the sector.


Budget outlook and direction

Jefferies analyst Brent Thill reported that respondents expect software budgets to accelerate, with CIOs projecting 6.2% growth in 2026 compared with 4.8% in 2025. According to the firm, 83% of those surveyed expect software budgets to increase in calendar year 2026, while only 5% anticipate a decline.

AI spending patterns

"tokenmaxxing is real," the report stated.

Jefferies said roughly 68% of CIOs now maintain a dedicated AI budget. In addition, 73% of respondents reported that year-to-date token and API spending is tracking above their initial expectations. The bank described the activity as a "pragmatic scaling phase, not a pullback," and noted that 38% of those surveyed plan to increase AI budgets to support higher usage.


Company-level reads from CIOs

Microsoft emerged as the clear standout in the survey, with 85% of respondents expecting to increase spending with the company in 2026 and none indicating plans to spend less. AWS produced a net score of 44%. Palo Alto Networks showed a 53% net score, while ServiceNow recorded a 47% net score.

By contrast, Adobe registered a sharply negative read-through in the poll. Only 11% of survey participants expected slightly higher spend with Adobe, while 38% expected lower spend, producing a net score of negative 27%. Jefferies noted that this result aligns with investor concerns around AI pressure on creator technology; the firm's prior survey result for Adobe was flat.


The survey results highlight two concurrent trends: an improving CIO appetite for software spending next year and a pronounced shift of resources into AI-related expenditures, with certain legacy application vendors facing headwinds tied to AI-driven changes in demand.

Risks

  • Despite constructive demand signals from CIOs, the report notes negative investor sentiment toward the software sector, creating potential valuation and market-perception risks for software stocks.
  • AI-driven pressures on creator-oriented applications are evident - Adobe recorded a net score of negative 27%, reflecting risk to application software vendors exposed to creator tool demand shifts.

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