Anthony Bacos, serving as the Chief Product and Technology Officer at Stitch Fix, Inc. (NASDAQ: SFIX), executed a substantial divestment of company equity on June 16, 2026. The transaction involved the sale of 70,000 shares of Class A Common Stock, generating proceeds totaling approximately $290,177. This activity was facilitated through two distinct blocks of shares sold within the framework of a Rule 10b5-1 trading plan. The plan itself was formally established on March 17, 2026, providing a structured mechanism for the executive to manage share disposition.
The first block of the transaction comprised 50,000 shares, which were disposed of at a weighted average price of $4.1369 per share. These individual transactions occurred at prices ranging between $4.085 and $4.22 per share. A subsequent block of 20,000 shares was sold at a weighted average price of $4.1666 per share, with execution prices falling between $4.10 and $4.22 per share. Following the completion of these sales, Bacos retained direct ownership of 1,085,109 shares of Class A Common Stock.
Parallel to the divestment, Bacos engaged in the acquisition of equity through the exercise of employee stock options. He acquired 50,000 shares of Class A Common Stock at an exercise price of $2.48 per share, resulting in a total acquisition cost of $124,000. These specific options, classified as Employee Stock Options with the right to buy, are scheduled to expire on April 1, 2034. The vesting structure for these instruments mandated that 25% of the shares vest on June 12, 2024, with the remaining balance vesting in quarterly installments contingent upon continuous service. Post-exercise, Bacos directly held 672,543 derivative shares.
The timing of these insider transactions coincides with a period of significant price contraction for SFIX. Over the seven-day period leading up to the trades, the stock declined by 8.6%, trading at $4.01 per share with a market capitalization of $535.7 million. Market data indicates that SFIX exhibits high volatility, characterized by a beta of 2.3. Analysis suggests the stock may be undervalued at current levels, though this assessment is based on specific valuation models.
Despite the recent share price weakness, Stitch Fix reported fiscal third-quarter 2026 financial results that exceeded analyst consensus. The company posted an adjusted loss of $0.01 per share, a figure narrower than anticipated by Wall Street. Revenue for the quarter reached $340.3 million, surpassing the forecasted $332.56 million. Furthermore, the company updated its full-year outlook, indicating a positive adjustment to its fiscal 2026 revenue and EBITDA guidance. This financial performance aligns with a period of positive sequential growth in net active customers, marking the first such increase since the first quarter of fiscal 2022.
External market sentiment remains cautious. Mizuho has reiterated an Underperform rating for Stitch Fix, maintaining a price target of $3.00. The firm cited concerns regarding rising operational costs as a primary factor in its assessment. In corporate leadership developments, Stitch Fix announced the appointment of Sree Sreedhararaj as the new Chief Product and Technology Officer. Sreedhararaj is tasked with overseeing technology, product, data science, security, and IT functions within the organization.
This report was filed on June 18, 2026, documenting transactions that occurred on June 16, 2026.