Insider transaction
Seth Yakatan, a director at FITLIFE BRANDS, INC. (NASDAQ:FTLF), completed a purchase of 164 shares of the company's common stock on January 15, 2026. The total consideration for the trade was $2,519.
The shares were purchased at a weighted average price of $15.3601 per share. Individual trades that made up the acquisition ranged between $15.29 and $15.75 per share. The purchase was executed under a Rule 10b5-1 trading plan that Mr. Yakatan had previously adopted. After this transaction Mr. Yakatan directly holds 593 shares of FITLIFE BRANDS, INC. common stock.
Share price context
Since the director's purchase, FITLIFE BRANDS' stock has fallen sharply and is currently trading at $8.99, close to its 52-week low of $8.67. The price movement follows the January transaction and places the current market price substantially below the weighted average at which the director acquired the shares.
Valuation note
According to an InvestingPro analysis referenced in company commentary, FTLF appears undervalued based on its Fair Value assessment and trades at a relatively low earnings multiple, with a reported price-to-earnings (P/E) ratio of 14.6. For investors seeking more detailed research, a comprehensive Pro Research Report on FTLF is available as one of the 1,400+ reports on InvestingPro.
Company financials and disclosures
In related corporate disclosures, FitLife Brands, Inc. reported a 73% year-over-year increase in revenue for the fourth quarter of 2025, a rise the company attributed largely to its acquisition of Irwin Naturals. Despite the substantial revenue growth, the company disclosed declines in net income and in gross margins. FitLife Brands filed an earnings call transcript with the U.S. Securities and Exchange Commission detailing these results for the fiscal year ended December 31, 2025; the transcript was submitted as Exhibit 99.1 in the firm's Form 8-K filing.
These items - the insider purchase under a Rule 10b5-1 plan, the subsequent decline in the company's share price, valuation commentary, and the mixed financial results for the period ending December 31, 2025 - are part of the company's recent public disclosures and strategic developments.