New car registrations in Italy increased by 3.9% in July compared with the same month a year earlier, reaching a total of 123,184 vehicles, according to transport ministry data released today.
Year-to-date figures for the first seven months show continued expansion, with registrations up 8.9% versus the same period in 2025 and totaling 1.06 million units.
At the company level, Stellantis - described as the Italian market leader with brands that include Fiat, Jeep, Peugeot and the Chinese joint venture Leapmotor - recorded July sales growth of 1.37%, a pace that trailed the overall market. The automaker held a 24.9% share of the Italian market last month.
Chinese manufacturers expanded their foothold in Italy during July. BYD reported a year-on-year sales increase of 127%, selling 4,466 units and capturing a 3.63% share of the market. Chery, through its Omoda/Jaecoo brands, posted a 168.5% rise to 3,786 units.
By contrast, Tesla experienced a significant decline in Italian deliveries in July, with sales down 77% to 105 units.
Market context and observations
The transport ministry figures show that overall demand for new vehicles in Italy continued to expand modestly in July and more substantially on a year-to-date basis. Market leadership remained concentrated, with Stellantis maintaining the largest single share, even as its month-on-month growth lagged the national average.
Chinese automakers registered notable percentage gains in July, reflected both in strong year-on-year growth rates and in tangible unit increases for BYD and Chery's Omoda/Jaecoo lines. Tesla's steep decline in July deliveries is a standout in the data set.
What the data shows
- Total July registrations: 123,184 vehicles, up 3.9% from July last year.
- First seven months: 1.06 million units, up 8.9% year-on-year.
- Stellantis July sales growth: 1.37%; market share: 24.9%.
- BYD July sales: 4,466 units, up 127% year-on-year; market share: 3.63%.
- Chery Omoda/Jaecoo July sales: 3,786 units, up 168.5% year-on-year.
- Tesla July sales in Italy: 105 units, down 77% year-on-year.
The figures provide a snapshot of evolving market shares and demand patterns in Italy's new-car market for July and through the early part of the year.