Stock Markets January 28, 2026

Wix Board Greenlights $2 Billion Buyback; Shares Jump on Announcement

Two-year repurchase program backed by cash reserves and future operations begins after creditor notice period under Israeli law

By Nina Shah WIX
Wix Board Greenlights $2 Billion Buyback; Shares Jump on Announcement
WIX

Wix.com Ltd. shares rose sharply after the company’s board approved a $2 billion share repurchase program spanning fiscal years 2026-2027. The authorization permits purchases of ordinary shares and convertible notes via open market and private transactions, to be funded by cash on hand, operating cash flow, or potentially new capital. The program is non-binding, may be suspended, and will commence following a 30-day creditor objection window required under Israeli regulations.

Key Points

  • Wix authorized a $2 billion share repurchase program spanning fiscal years 2026-2027; purchases may include ordinary shares and convertible notes.
  • Repurchases may be executed via open market purchases or privately negotiated transactions and are expected to be funded by cash reserves, operating cash flow, or potentially new capital.
  • Program is non-binding, can be suspended or discontinued, and will commence after a 30-day creditor objection period required by Israeli regulations; timing and size depend on market conditions and company results.

Wix.com Ltd. saw its stock climb 9% Wednesday morning after the company said its Board of Directors had authorized a $2 billion repurchase program. The plan covers a two-year period corresponding to fiscal years 2026 and 2027.

The board’s authorization allows Wix to buy back ordinary shares and to purchase convertible notes. Repurchases may be executed through a variety of mechanisms, including open market transactions and privately negotiated deals, providing the company flexibility in how it returns capital to shareholders.

Wix said it expects to finance the repurchases with existing cash reserves as well as cash generated from future operations. The company also left open the possibility of raising additional capital to support the program, though it did not commit to any specific funding mix.

Non-binding nature and regulatory timing

The company emphasized that the repurchase program does not obligate it to acquire any particular amount of securities. Management may suspend or discontinue purchases at any time. In line with Israeli legal requirements, the program will begin only after a 30-day period is provided for creditors to object to the distribution.

The timing and scale of any repurchases will depend on multiple factors the company identified, including prevailing market conditions, Wix’s future financial results, and whether creditors raise objections during the prescribed period. The board framed the sizable authorization as an expression of confidence in Wix’s ongoing ability to produce strong cash flow.

The company positions the buyback as a substantial move to return capital to its shareholders. As a web development platform provider, Wix’s announcement touches on corporate capital allocation priorities and could influence investor perceptions of shareholder returns and balance-sheet flexibility.


Summary

Wix’s board approved a $2 billion, two-year share repurchase program covering fiscal years 2026-2027. The program allows purchases of ordinary shares and convertible notes via open market and private transactions and will be funded by cash on hand, future operating cash flow, or potentially new capital. The plan is non-binding, may be suspended, and starts after a 30-day creditor objection period under Israeli law. Timing and volume will vary with market conditions, financial results, and creditor responses.

Risks

  • Potential creditor objections during the 30-day window under Israeli law could delay or limit the start and scope of repurchases - affecting equity investors and capital markets.
  • Market conditions and the company’s future financial performance may reduce the timing or volume of repurchases, introducing execution risk that impacts shareholders and the technology/software sector.
  • The board may suspend or discontinue the program at any time, creating uncertainty for investors reliant on announced capital return plans.

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