Stock Markets January 21, 2026

Winmark Corporation Gains Traction with Listing in S&P SmallCap 600 Index

Shares Rise on Improved Market Visibility Ahead of Index Inclusion

By Jordan Park WINA GES
Winmark Corporation Gains Traction with Listing in S&P SmallCap 600 Index
WINA GES

Shares of Winmark Corporation surged in after-hours trading following the announcement that the company will join the S&P SmallCap 600 index, replacing Guess? Inc. The inclusion highlights Winmark's growing prominence in the resale retail sector and may attract increased investor attention and trading activity.

Key Points

  • Winmark Corporation's stock appreciated by 4.6% in after-hours trading following its announced addition to the S&P SmallCap 600 index.
  • The company will replace Guess? Inc. in the index, an adjustment linked to Guess?'s pending acquisition by Authentic Brands Group LLC and Rolling Stockholders.
  • Winmark's business model includes franchising resale retail stores and operating an equipment leasing division, contributing to circular economy efforts.

Winmark Corporation, publicly traded on NASDAQ under the ticker WINA, experienced a notable 4.6% increase in its stock value during after-hours trading Wednesday evening. This move was triggered by the announcement of the company’s forthcoming addition to the S&P SmallCap 600 index.

Starting before the market opens on Monday, January 26, Winmark is set to take the place of Guess? Inc. (NYSE: GES) within this benchmark index. This switch coincides with the anticipated acquisition of Guess? by Authentic Brands Group LLC and the Rolling Stockholders, a transaction pending completion subject to final conditions.

Being named to a significant index such as the S&P SmallCap 600 commonly results in elevated investor awareness and boosts trading volume. This effect derives from index funds that track the S&P SmallCap 600 needing to procure shares of the newly inducted companies to mirror the index composition.

Winmark's business model centers around franchising in the resale retail domain, empowering entrepreneurs to operate retail outlets featuring gently used goods. Its franchise portfolio boasts respected brands including Plato’s Closet, Once Upon A Child, Play It Again Sports, Music Go Round, and Style Encore.

In addition to its franchising activities, Winmark operates a complementary equipment leasing segment under the name Winmark Capital. The company champions principles of the circular economy, facilitating the reintegration of millions of pre-owned items into community markets through its operational framework.

Within the S&P SmallCap 600 index, both Winmark and Guess? are categorized under the Consumer Discretionary sector.

Risks

  • The completion of Guess? Inc.’s acquisition is pending and contingent upon final conditions, creating some uncertainty around the exact timing of Winmark’s index inclusion.
  • Stock price movements related to index inclusion can be volatile, influenced by index funds’ buying activities and market sentiment.
  • Winmark operates in the Consumer Discretionary sector, traditionally sensitive to economic cycles and consumer spending fluctuations.

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