Stock Markets January 26, 2026

Once Upon a Farm launches IPO roadshow ahead of NYSE listing

Organic baby food maker seeks to sell nearly 11 million shares with Goldman Sachs and J.P. Morgan leading the deal

By Sofia Navarro
Once Upon a Farm launches IPO roadshow ahead of NYSE listing

Once Upon a Farm has begun its investor roadshow for a planned initial public offering, filing to offer 10,997,209 shares of common stock and applying to list on the New York Stock Exchange under ticker OFRM. The offering includes primary shares, secondary shares from existing holders, an underwriter option, and an anticipated price range of $17 to $19 per share.

Key Points

  • Once Upon a Farm filed an S-1 to offer 10,997,209 shares of common stock, combining primary and secondary sales.
  • The company granted underwriters a 30-day option to purchase up to 1,649,581 additional shares; the IPO price range is expected to be $17 to $19 per share.
  • Net proceeds are earmarked for repayment of credit facility borrowings, acquisition of operational equipment, certain offering-conditioned payments, and general corporate purposes - impacting consumer-packaged goods and financial sectors.

Once Upon a Farm has officially started its roadshow for a proposed initial public offering, according to a company filing. The organic baby food company submitted a Form S-1 registration statement with the Securities and Exchange Commission to offer a total of 10,997,209 shares of common stock.

The planned issuance is split between new shares and existing holder sales. Once Upon a Farm is expected to issue 7,631,537 shares directly, while current stockholders plan to sell 3,365,672 shares. In addition, the company has granted the underwriters a 30-day option to purchase up to 1,649,581 additional shares.

The prospective initial public offering price range is set between $17 and $19 per share. Once Upon a Farm has indicated that net proceeds from the offering will be allocated to several specific purposes: repaying outstanding borrowings under its credit facility, purchasing new operational equipment, making certain payments that are conditioned upon the offering, and for general corporate purposes.

The company has applied to list its common stock on the New York Stock Exchange under the ticker symbol "OFRM."


Financial institutions leading and supporting the proposed offering are listed in the filing. Goldman Sachs and J.P. Morgan are serving as joint lead bookrunning managers. BofA Securities and William Blair are acting as bookrunning managers. Barclays, Evercore ISI, Deutsche Bank Securities, Oppenheimer, and TD Cowen are listed as bookrunners. Drexel Hamilton and Siebert Williams Shank are co-managers on the transaction.


Separately included in the filing text was promotional content about an AI-driven stock picking product. It states that AI computing powers are changing the stock market and describes Investing.com’s ProPicks AI, which purportedly includes dozens of stock portfolios selected by the product. The text reports that year to date, two out of three global portfolios are beating their benchmark indexes, with 88% in the green. It also states that the flagship Tech Titans strategy doubled the S&P 500 within 18 months and names Super Micro Computer (+185%) and AppLovin (+157%) as notable winners.

Following that promotional passage, a line advertises a New Year’s Sale - 55% OFF.

Risks

  • The offering depends on successful pricing within the anticipated $17 to $19 range and execution of the roadshow - market reception risk affecting issuer and selling stockholders.
  • Use of proceeds includes repayment of borrowings under the company’s credit facility, which means any changes in debt terms or availability could affect balance-sheet plans.
  • The filing notes conditional payments tied to the offering; if the offering does not proceed as planned those payments may be affected, creating uncertainty for corporate liquidity and operational investment plans.

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