MILAN, June 18 - Maserati on Thursday introduced refreshed editions of three of its core models - the GranTurismo coupe, its convertible sibling the GranCabrio, and the Grecale SUV - as the company prepares for a capital markets day in December that is expected to set a new strategic direction for the struggling Stellantis luxury brand.
The updates follow comments from Stellantis CEO Antonio Filosa last month outlining a plan to "strengthen Maserati’s future as a pure luxury brand," a strategy that includes the addition of two new large-sized vehicles to the model lineup. Executives confirmed that future product plans also include a brand-new version of the Grecale SUV scheduled for 2027.
Maserati’s current portfolio was reiterated during the presentation. The Grecale is offered in petrol, hybrid and fully electric drivetrains. The GranTurismo and GranCabrio are both available in petrol and fully electric variants. The range also encompasses the low-volume MCPura sports car and its limited-edition derivatives.
The technical and equipment upgrades announced for the refreshed models include extended electric driving ranges for the EV variants and an upgraded 590-horsepower six-cylinder engine fitted to both the GranTurismo and GranCabrio. In addition, Maserati confirmed that a six-cylinder engine will now be an option across all petrol versions of the Grecale.
Price positioning was restated: Maserati models start at approximately 80,000 in Europe and around $80,000 in the United States.
On the strategic side, Filosa said the French-Italian group is in talks with "two important partners, which can bring us technology, development and excellent ideas," and that management is choosing between those two options for the brand’s long-term plans. During the online presentation of the refreshed models, Maserati chief Santo Ficili described the company’s search for external expertise, saying, "We clearly seek, want, and must find excellence on the market in electronic architecture, in the supply of specific parts.... we’re moving in that direction."
Ficili explicitly ruled out any potential collaboration with Jaguar Land Rover and Tata Motors, two companies that recently signed cooperation agreements with Stellantis for other markets. Filosa also dismissed suggestions that Maserati might be sold, stating, "Maserati is not for sale, for sure," in response to ongoing speculation that has included reported interest from China’s BYD.
The company’s commercial performance remains a constraint: the brand shipped fewer than 8,000 cars last year and posted an adjusted operating loss of 98 million. The presentation and the December capital markets day are positioned as a waypoint for resetting Maserati’s trajectory under Stellantis' ownership.
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