Global Interactive Technologies, Inc. (GITS) saw its stock spike 220% on Tuesday after the company revealed a partnership with K-pop group ATEEZ on Monday to produce the official theme song for the animated feature "The Legend of MegaRace." The announcement detailed a series of rights and distribution arrangements tied to the new track.
Under the terms disclosed by GITS, the company has secured full ownership and control of the master recordings for the theme song. Alongside ownership, GITS has been granted worldwide distribution, usage and commercial exploitation rights, positioning it to manage how the song is released and monetized across markets.
The company said it will oversee global release strategy, distribute the soundtrack across both digital and physical channels, and handle licensing activities. Those responsibilities include coordination of soundtrack placement and related commercial deals tied to use of the master recordings.
In support of the film’s release, GITS intends to run an international promotional campaign that will feature ATEEZ’s participation. Promotional assets identified for distribution include music-related materials and behind-the-scenes footage, which GITS will release via Faning, the company’s global fandom platform.
"This agreement reflects GITS’s continued focus on strict IP ownership and controlled distribution," a company representative said. "Collaborating with a globally influential artist such as ATEEZ supports our objective to expand international reach while maintaining a structured, long-term approach to content commercialization."
GITS described the partnership as likely to increase the global visibility of "The Legend of MegaRace" across key regions including North America, Europe and Asia. The company also said the deal fits within a wider strategy to broaden its portfolio of proprietary intellectual property across animation and music while working with internationally recognized artists.
Context and implications
The announcement ties music rights ownership, distribution control and promotional activities into a single commercial package. GITS is assuming responsibility for releasing and exploiting the theme song worldwide, and it plans coordinated marketing efforts involving the artist that produced the track.