Stock Markets January 29, 2026

Fever-Tree posts slight sales beat for 2025, cites US momentum and fresh buyback

Premium mixer maker records modest organic growth, highlights distributor rollout in the US and launches further share repurchase

By Avery Klein
Fever-Tree posts slight sales beat for 2025, cites US momentum and fresh buyback

Fever-Tree Drinks reported full-year 2025 revenue of £375.3 million, marginally above analyst expectations, and delivered 3% organic growth. Management pointed to improving second-half trends, led by the US distributor transition and stabilization in the UK. The company completed a £100 million buyback in 2025 and will begin an additional £30 million repurchase in February, while a full profit and loss statement is due March 24.

Key Points

  • Full-year 2025 revenue of £375.3 million, slightly above analyst expectations of £373.2 million, with 3% organic sales growth - impacts consumer staples and food & beverage market segments.
  • US distributor transition into TAP's 400-strong network cited as successful, supporting 6% underlying growth in the United States - affects distribution and retail channels.
  • Company completed a £100 million buyback in 2025 and will start an additional £30 million repurchase in February, reflecting confidence in cash generation - relevant to equity markets and investor returns.

Fever-Tree Drinks reported full-year sales of £375.3 million for 2025, narrowly exceeding analysts' consensus of £373.2 million and delivering 3% organic sales growth. Management described a progressively stronger second half, with the United States singled out for notable improvement as the company completes the move into TAP's 400-strong distributor network.

In the US, Fever-Tree said the transition into TAP's distribution footprint has been successful and supported a 6% underlying sales rise in the market. Company commentary linked the distributor rollout to improved scale and execution in the US channel.

Back in the UK, the business posted a visible second-half inflection. First-half performance showed mid-single-digit declines, which moderated to roughly flat sales in the second half. Fever-Tree attributed this turnaround to resilience in the off-trade and faster expansion of non-tonic product lines.

Across continental Europe, performance varied. France remained a standout market, and Benelux showed signs of improvement. Germany, by contrast, continued to be a drag. Fever-Tree also reported strong growth in its Rest of World segment; management noted some favorable shipment phasing, but underlying second-half expansion in that region still reached double digits.

Financially, the company completed a £100 million share buyback program in 2025 and disclosed plans to initiate an additional £30 million repurchase in February, a move the company said reflects confidence in its ability to generate cash. Fever-Tree is scheduled to publish its full profit and loss statement on March 24.

Analysts covering the stock have an unchanged price target of £11.00, which the market view equates to roughly 24% upside from the current share price of 890.00p. Looking toward 2026, the company said it is positioned to benefit from the TAP partnership in the US - a relationship management expects to provide greater scale, improved execution capability and stronger marketing support intended to raise brand awareness.

Overall, the update paints a picture of gradual recovery across key markets, selective regional strength and a board willing to return capital following recent buybacks. The company will provide further detail when it releases its complete 2025 profit and loss statement on March 24.

Risks

  • Germany continues to underperform, creating regional headwinds that could affect overall European sales - relevant to European consumer markets.
  • Rest of World growth included some favourable shipment phasing, indicating that timing of shipments could influence reported performance - impacts inventory and logistics considerations.
  • Future gains in the US are linked to the successful execution of the TAP partnership; outcomes depend on scale-up and marketing delivery remaining on plan - important for US distribution and brand awareness initiatives.

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