Shares of DDC Enterprise Limited (NYSEAMERICAN:DDC) climbed 2.4% on Thursday following the company's announcement that it acquired an additional 100 Bitcoin (BTC), increasing its total holdings to 1,783 BTC.
This latest purchase represents DDC's second Bitcoin acquisition within the week and forms part of a broader, structured accumulation program. The company reported adding 600 BTC to its treasury during the first month of 2026 alone, a pace that has moved its standing among publicly listed firms upward - according to Bitcointreasuries.net, DDC’s ranking improved from 44th to 36th since the start of the year.
Company disclosures frame the buying activity as a deliberate effort to bolster the balance sheet and diversify liquidity. DDC said it is treating Bitcoin as a scarce, long-duration asset intended to complement its core operations in the Asian food platform space while helping to manage evolving macroeconomic and monetary conditions.
Key treasury metrics disclosed by DDC include an average cost per Bitcoin of $88,170 and a reported year-to-date Bitcoin yield of 50.7%. The company also provided a per-share metric for investors, saying its holdings equate to approximately 0.059925 BTC for every 1,000 DDC shares.
Corporate statement
"Each acquisition represents a deliberate step in strengthening our Bitcoin treasury and balance sheet," said Norma Chu, Founder, Chairwoman, and Chief Executive Officer of DDC. "We continue to execute a consistent accumulation strategy supported by prudent risk management and a long-term focus on enhancing shareholder value."
Management characterizes the accumulation plan as systematic and risk-aware, positioning the digital-asset allocation as a complement to its Asian food platform activities. The company highlights the dual objectives of improving balance sheet resilience and diversifying its liquidity profile through the Bitcoin holdings.
Market and strategic context
The purchase and the resulting stock move underline investor attention on corporations that hold digital assets on their balance sheets. For DDC, the strategy is described as part of a consistent program rather than an ad hoc bet, and the company continues to disclose aggregate treasury metrics and rankings as it builds its position.