Shares of CXApp Inc. (NASDAQ:CXAI) climbed 2.8% on Thursday following the announcement of a strategic collaboration with TouchSource, a provider of digital directories for commercial real estate.
The agreement will marry CXAI's agentic AI capabilities with TouchSource's digital directory network. TouchSource's footprint includes in-venue deployments at over 11,000 commercial properties in the United States, and the partners said their joint effort is intended to push AI-driven assistance beyond software-only workplace tools and into the physical built environment.
Under the terms outlined by the companies, CXAI will supply its agentic artificial intelligence technology, which is designed to guide employees and streamline workflows. TouchSource will contribute its in-venue digital directory and wayfinding infrastructure. Both parties indicated they intend to align on coordinated marketing, sales, and product strategy initiatives to support the integration.
"Enterprises are moving quickly toward agentic AI as a core layer of the employee experience," said Khurram Sheikh, Chairman & Chief Executive Officer of CXAI. "This partnership with TouchSource allows us to extend intelligent, AI-driven assistance beyond traditional workplace apps and directly into the built environment-connecting people, space, and services in a way that feels natural, intuitive, and immediately useful for employees and visitors alike."
The companies framed the alliance as timely given continued corporate investment in workplace experience solutions, real estate optimization, and AI-driven operational efficiency. They said the partnership aims to help organizations seeking to maximize returns from hybrid work arrangements and physical spaces by integrating intelligent assistance into venue-level wayfinding and directories.
Details on the commercial terms of the agreement were not disclosed in the announcement. The firms emphasized product and go-to-market coordination as primary near-term activities, rather than providing a timetable for rollouts or specific customer engagements.
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