Press Releases September 18, 2026 07:30 AM

Portillo’s Celebrates National Cheeseburger Day with Plans for a New Restaurant in Buford, Georgia

Portillo's announces expansion with a new restaurant in Buford, Georgia, celebrating National Cheeseburger Day

By Caleb Monroe
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Portillo's, a Chicago-based fast-casual restaurant chain known for its Chicago-style street food, revealed plans to open a new location in Buford, Georgia in 2027. This marks their second establishment in Georgia, following their 2025 Kennesaw opening. The new restaurant will feature indoor and outdoor seating, double drive-thru lanes, and convenience options like pick-up shelves and grab-and-go areas. The announcement coincides with National Cheeseburger Day, highlighting their popular char-broiled burgers.

Portillo’s Celebrates National Cheeseburger Day with Plans for a New Restaurant in Buford, Georgia
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Key Points

  • Portillo's expanding its footprint in the Southeastern U.S. with a new Buford, Georgia location.
  • The new restaurant will include features like double drive-thru lanes and outdoor seating to enhance customer experience.
  • Portillo's continues its growth strategy focused on blending dine-in, drive-thru, takeout, and delivery service models.

OAK BROOK, Ill., Sept. 18, 2026 (GLOBE NEWSWIRE) -- In honor of National Cheeseburger Day, Portillo’s (NASDAQ: PTLO), the fast-casual restaurant concept known for its menu of unrivaled Chicago-style street food, today announced plans to open a new restaurant in Buford, Georgia, in 2027. The new restaurant will mark Portillo’s second location in Georgia, following the November 2025 opening of its Kennesaw restaurant.

The new Portillo’s will be located at the intersection of Buford Highway (Highway 20) and Mall of Georgia Boulevard. The approximately 4,900-square-foot restaurant will offer seating for nearly 100 guests indoors, plus an additional 20 seats on an outdoor patio. Designed to serve guests however they choose to enjoy Portillo’s, the restaurant will also feature the brand’s signature double drive-thru lanes, Portillo’s Pick-Up shelves, and Grab and Go area for added convenience.

“We’ve felt an incredible welcome from Georgia guests since first opening in Kennesaw last year, and we’re excited to bring even more of what makes Portillo’s special to Buford,” said Brett Patterson, President and Chief Executive Officer of Portillo’s. “As we continue to grow, we’re being thoughtful about where and how we expand, and Buford is a great next step for us. We can’t wait to introduce even more Georgians to the craveable food and one-of-a-kind experience that have made Portillo’s a destination for more than 60 years.”

When Portillo’s Buford opens in 2027, guests can expect to enjoy Portillo’s signature menu of Chicago-style favorites, including Chicago-Style Hot Dogs, famous Italian Beef Sandwiches, Char-Broiled Burgers and Portillo’s classic Chocolate Cake. And with the announcement landing on National Cheeseburger Day, there’s no better time to celebrate the Char-Broiled Burgers that will soon be headed to Buford.

Portillo’s fans can sign up for the latest details about the new Buford restaurant, including hiring opportunities and opening announcements at Portillos.com.

Fans can also join Portillo’s Perks, the brand’s loyalty program, for exclusive offers, experiences and other rewards at Portillos.com/perks. New Perks members will also receive a free large French fry with their first order of $5 or more. Terms and exclusions apply.*

For more information on this restaurant and others, please visit portillos.com or follow Portillo’s on Facebook, X and Instagram, and TikTok.

*New Perks members only. Terms and exclusions apply. Limit 1. See Portillos.com/Perks for more details.

ABOUT PORTILLO’S
Portillo’s (NASDAQ: PTLO) is a one-of-a-kind brand that has grown from a small hot dog trailer in Chicago to more than 100 restaurants across 11 states. Known for its unique menu of craveable Italian beef sandwiches, Chicago-style hot dogs, char-grilled burgers, fresh salads and iconic chocolate cake, Portillo’s is beloved in both its home of Chicagoland and across new and growing markets. Portillo’s operates a company-owned model of not just restaurants – but experience-focused destinations that blend dine-in, drive-thru, takeout and delivery to serve our guests with the food they crave. And now, after six decades of success and counting, Portillo’s is on a mission to bring its iconic food and unforgettable dining experience to guests across the country.

Guests can join Portillo’s Perks, the brand’s loyalty program, at Portillos.com/perks to earn and redeem delicious rewards. Every visit brings fans closer to exclusive perks, badges and surprise offers. Fans can also download the Portillo’s App for iOS or Android or visit Portillo’s website to order ahead for pickup or delivery and get the best dill on these bun-believably delicious Chicago-style favorites and more. Plus, Portillo’s ships its craveworthy food to all 50 states via its website.

MEDIA CONTACT
ICR
PortillosPR@icrinc.com


Risks

  • The new location's success is uncertain as market reception in Buford remains unproven, impacting potential revenues.
  • Competition with established fast-casual and quick-service restaurants in Georgia could limit growth.
  • Operational challenges related to staffing, supply chain, or changes in consumer preferences may affect the new restaurant's performance.

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