Yelp Inc.'s Chief Executive Officer Jeremy Stoppelman sold a total of 90,000 shares of the company’s common stock in three separate transactions executed between January 29 and February 2, 2026, according to a Form 4 filing with the Securities and Exchange Commission. The aggregate proceeds from those sales were approximately $2.46 million.
The sales were structured as three identical blocks of 30,000 shares, with trades recorded on January 29 and 30, and February 2. Execution prices for the transactions ranged from $27.2624 to $27.5363 per share. These trades occurred while Yelp shares were trading near a 52-week low of $26.96, a level InvestingPro’s Fair Value metric indicates may represent an undervaluation of the stock.
In parallel with the share disposals, Stoppelman exercised options on the same dates to acquire 30,000 shares of Yelp common stock at an exercise price of $20.47 per share. The options exercises amounted to a total value of $1,842,300. After completing the sales and exercises, Stoppelman’s direct holdings in Yelp total 756,458 shares.
The Form 4 filing notes the transactions were carried out pursuant to a pre-arranged trading program under Rule 10b5-1 adopted on May 19, 2025. The filing frames the sales as part of an established plan rather than ad hoc market activity.
Beyond the insider transactions, Yelp’s underlying financial profile remains highlighted in public data. The company carries a price-to-earnings ratio of 12.18 and is designated with a "GREAT" financial health rating by InvestingPro. Data from InvestingPro also indicate management has been actively repurchasing shares, and that Yelp’s balance sheet contains more cash than debt.
Corporate developments and recent operating results further color the context around the insider activity. In its third-quarter report, Yelp exceeded analysts’ expectations, recording earnings per share of $0.61 versus a consensus forecast of $0.52. Revenue in the period reached $376 million, topping a projected $368.36 million. Advertising revenue contributed $357 million to the total, representing a 4% increase compared with the same period a year earlier.
Strategically, Yelp announced a planned acquisition of Hatch, an AI-driven lead management and communication platform, for approximately $270 million in cash. The company said the deal is expected to close in early February subject to customary closing conditions. Yelp also expanded its revolving credit facility to $325 million and named Wells Fargo as the new administrative agent for that facility.
Market research firm Evercore ISI recently adjusted its price target for Yelp to $38 while retaining an Outperform rating, citing the company’s mixed third-quarter results. Investors should note Yelp has an upcoming earnings release scheduled for February 12, which may provide further information on operating trends and cash flow dynamics.
Contextual note - The transactions reported in the Form 4 were conducted under the framework of a 10b5-1 plan established on May 19, 2025. Management buybacks and Yelp’s net cash position are further balance-sheet considerations disclosed in InvestingPro data.