Wayfair (NYSE: W) Chief Executive Officer Niraj Shah disposed of a total of 150,600 shares of Class A common stock on January 23, 2026, in transactions that amounted to approximately $16.3 million.
The sales were completed in three tranches. The first tranche consisted of 66,945 shares sold at a weighted average price of $108.34, with individual trade prices spanning $107.68 to $108.67. The second tranche involved 75,194 shares sold at a weighted average of $109.26, with prices ranging from $108.69 to $109.68. The final tranche comprised 7,861 shares sold at a weighted average price of $109.74, executed in a band of $109.69 to $110.09.
At the time of the transactions, Wayfair shares were trading at $111.15 and had posted a 125% gain over the prior 12 months. InvestingPro data cited in company reporting indicates the stock is trading above its Fair Value and carries a high beta of 3.31, a measure that signals notable volatility relative to the market.
Following the January 23 transactions, Shah holds 289,137 shares directly and has an indirect stake of 22,857 shares through SK Ventures LLC.
The sales took place under a pre-arranged Rule 10b5-1 trading plan that Shah adopted on May 29, 2025.
In separate developments mentioned alongside the filing, Wayfair announced a collaboration with Google to co-develop the Universal Commerce Protocol, or UCP. The protocol is described as an open standard designed to improve AI-driven shopping experiences. Wayfair and Google said the UCP will enable a new checkout option on eligible Google product listings, allowing customers to complete purchases directly on Google while they research products.
Analyst coverage cited in the company update shows a range of views: Mizuho has maintained an Outperform rating for Wayfair, pointing to a decision by the Trump administration to delay certain tariff increases as a potential benefit to the company. Jefferies, by contrast, downgraded Wayfair from Buy to Hold, citing valuation concerns and noting the stock trades at a significant premium to peers. Truist Securities reiterated its Buy rating, expressing confidence in Wayfair's market share gains following a meeting with company executives. These items collectively highlight a mix of strategic partnership progress and divergent analyst perspectives on the company's valuation and prospects.
The publicly disclosed details are limited to the trades, current ownership levels, the 10b5-1 plan adoption date, InvestingPro valuation and beta data, the Google UCP partnership announcement, and the named analyst actions. The company filing does not include further commentary on the reasons for the sales beyond the 10b5-1 plan mechanics.