Timothy Vanderhook, Chief Executive Officer of Viant Technology Inc. (NASDAQ:DSP), completed the sale of 12,500 shares of the company's Class A Common Stock between January 20 and January 22, 2026. These transactions were carried out through Capital V LLC in accordance with a pre-established 10b5-1 trading plan, yielding proceeds close to $153,129. The individual sale prices ranged from $11.9403 to $12.8716 per share, aligning closely with the stock's prevailing market price near $12.75 during the same timeframe.
Detailed disclosures filed with the Securities and Exchange Commission via Form 4 reveal a breakdown of the sales as follows: 5,000 shares sold on January 20 at $11.9403, 4,926 shares offloaded on January 21 at $12.2405, and 2,574 shares sold on January 22 at $12.8716. Alongside these sales, Vanderhook also executed a conversion of 12,500 Class B Units into Class A Common Stock on January 20. This conversion was carried out at no cost ($0 price), contemporaneously with the cancellation of an equal number of Class B Common Stock shares for no consideration. These maneuvers resulted in Capital V LLC holding a reduced stake of 9,144,775 shares in Class B Common Stock.
Despite the insider share sales, Viant Technology has shown a commitment to its shareholder base by vigorously repurchasing shares, contributing to its current "Good" financial health rating. Investor sentiment is further buoyed by the company’s profitability demonstrated over the twelve-month period with an earnings per share (EPS) of $0.11.
Viant also recently released promising third-quarter 2025 earnings, surpassing analyst expectations with EPS of $0.06 against a forecast of $0.05. The reported revenue reached $85.58 million, substantially higher than the predicted $52.07 million, reflecting a notable 64.36% positive surprise. Strengthening its market stance, Viant unveiled a strategic partnership with iHeartMedia designed to extend its programmatic advertising capabilities across multiple audio platforms including podcasts, streaming services, and broadcast radio. This integration enables advertisers utilizing Viant’s technology to implement targeted advertising campaigns within iHeartMedia’s broad audio ecosystem.
In response to these developments, investment firm DA Davidson elevated its price target for Viant stock to $15.50 while maintaining a Buy rating. Similarly, Citizens adjusted their price target to $16.00 from $18.00, preserving a Market Outperform rating. Analysts' updated projections and the company's recent strategic initiatives underscore Viant’s growing influence in programmatic advertising and digital media domains.
Investors seeking comprehensive evaluations and forecasts may access Viant’s extensive Pro Research Report via InvestingPro, which includes multiple in-depth ProTips and analytical tools for enhanced market insights.