Insider transaction details
Viant Technology Inc. (NASDAQ:DSP) Chief Financial Officer Larry Madden sold 4,224 shares of Class A common stock on January 22, 2026, according to a Form 4 filing. The sale produced a total transaction value of $55,285, based on a weighted average sale price of $13.0885 per share. Market data at the time show the stock trading at $12.6, slightly below the weighted average price realized by Madden, in a company with a market capitalization reported at $785 million.
The disposition was executed across multiple trades, with individual sale prices ranging from $13.00 to $13.175. After completing these transactions, Madden directly holds 405,554 shares of Viant Technology.
Planned trading program and balance-sheet snapshot
The insider sale was made pursuant to a pre-arranged 10b5-1 trading plan that Madden adopted on June 2, 2025. Independent financial data referenced in company filings and third-party reports indicate Viant maintains a strong balance sheet characterized by more cash than debt and has been profitable over the most recent twelve-month period. That same data set assigns the company an overall financial health score of "GOOD."
Despite the insider sale, valuation metrics show a mixed picture. A Fair Value assessment included in available research suggests the company appears undervalued relative to that benchmark, even as the firm trades at a high price-to-earnings ratio of 127.8.
Recent operating and strategic developments
Viant reported third-quarter 2025 results that exceeded consensus expectations. The company posted earnings per share of $0.06 versus an expected $0.05, a 20% outperformance. Revenue for the quarter was $85.58 million, substantially higher than the $52.07 million forecast, representing a 64.36% surprise to the upside.
In addition to the quarterly beat, Viant announced a strategic integration with iHeartMedia intended to broaden the programmatic advertising reach of its platform. The integration is designed to enable advertisers using Viant’s tools to activate addressable campaigns across iHeartMedia’s podcast, streaming and broadcast radio inventory.
Analyst reactions and performance metrics
Following the quarterly results, DA Davidson increased its price target on Viant to $15.50 from $15.00 and maintained a Buy rating. The firm cited results that exceeded consensus for both revenues and adjusted EBITDA, and highlighted a 12% increase in contribution ex-TAC (CexT) on a reported basis, with a 16% increase when excluding political advertising.
In contrast, Citizens trimmed its price target to $16.00 from $18.00 but retained a Market Outperform rating on the stock. Taken together, these analyst moves reflect a mixed but overall positive sentiment toward Viant’s recent performance and prospects.
Research access and additional resources
Comprehensive Pro Research Reports covering Viant and over 1,400 other U.S. equities are available for investors seeking deeper analysis on financial metrics, valuation and operational outlook. These reports include Fair Value assessments and other data points referenced above.
Note on content - This article presents transaction details, financial measures and analyst actions as reported in regulatory filings and available research data.