Richard A. Hayne, serving as the Chief Executive Officer and Chairman of the Board at Urban Outfitters Inc (NASDAQ:URBN), completed sales of company stock totaling approximately $2.8 million on January 20 and 21. These transactions were executed through a pre-established Rule 10b5-1 trading arrangement, as disclosed in a recent Form 4 filing submitted to the Securities and Exchange Commission.
The stock sales occurred over multiple transactions, with share prices ranging between $70.425 and $71.111. On January 20, Hayne sold a total of 10,667 shares directly and an additional 9,333 shares through his spouse acting as trustee. The following day, January 21, he similarly divested 10,667 shares personally and 9,333 shares indirectly via his spouse as trustee.
Following these disposals, Hayne retains a direct ownership stake of 17,622,593 Urban Outfitters shares. Further indirect ownership is maintained through holdings by his spouse as trustee, a profit-sharing 401(k) plan, the Hayne Foundation, and other trusts.
In tandem with these insider sales, Urban Outfitters reported a 9% rise in total net sales for the holiday period ending December 31, 2025, relative to the same timeframe in 2024. The company saw a 7% increase in net sales within its Retail segment, with comparable sales growing 5%, attributable to gains in both e-commerce and physical store locations.
The retailer also released its fiscal 2025 third-quarter earnings report separately, reflecting ongoing corporate performance. In the investment space, Goldman Sachs initiated coverage of Urban Outfitters with a Neutral rating, assigning a price target of $83.00, and underscored the company's solid market stance in specialty retail sectors. Meanwhile, UBS reiterated a Neutral rating with an $80.00 price target, highlighting sustaining strength in brands such as Anthropologie, Free People, and Nuuly.
Despite the encouraging sales results, Urban Outfitters’ share price experienced a decline following the announcement of its record holiday sales. These developments illustrate continuing investor focus on the company's operational output and market approach.