Director John Slater of Thryv Holdings, Inc. (NASDAQ: THRY) completed a purchase of 2,000 shares of the company's common stock on March 17, 2026. The shares were acquired at $2.66 apiece, giving the transaction a total value of $5,320.
Following this purchase, Slater's direct ownership in Thryv totals 40,370 shares. At the time the purchase was noted, Thryv's shares were trading at $2.97, a level that reflects an 81% decline over the prior 12 months and sits near the 52-week low of $1.91.
Market-value commentary included with the transaction notes that InvestingPro analysis classifies THRY as trading below its Fair Value, listing the company among the platform's most undervalued names. Investors seeking deeper company analysis are directed to a Pro Research Report on THRY, one of more than 1,400 U.S. equities covered on that platform.
The insider purchase occurs in the context of Thryv's recently reported fourth-quarter 2025 financials. The company reported adjusted earnings per share of -$0.22, missing the consensus forecast of $0.18 and creating an earnings surprise of -222.22%. Revenue for the quarter was $191.62 million, which modestly exceeded the consensus estimate of $191.25 million.
In response to the quarter's results, analysts have revised their outlooks. Craig-Hallum lowered its price target for Thryv to $4.00 from $10.00 while maintaining a Hold rating, citing the company's strategic pivot toward higher-value customers. Needham also cut its price target, reducing it from $14 to $6, while retaining a Buy rating and noting that the firm's financial results were broadly in line with expectations despite weak customer growth.
These developments - the director purchase, the significant year-on-year share-price decline, the Q4 earnings miss contrasted with slightly better-than-expected revenue, and subsequent analyst adjustments - present a mix of signals that market participants will weigh as they assess Thryv's near-term trajectory.
Investors and analysts monitoring the situation can reference proprietary valuation tools, such as the Fair Value calculator cited by market commentary, which aggregates multiple valuation models to gauge whether THRY is trading beneath intrinsic value levels.