David Aufderhaar, Chief Financial Officer of Stitch Fix, Inc. (NASDAQ:SFIX), executed a sale of 65,709 shares of the company’s Class A common stock on April 7, 2026, according to a Form 4 filing with the Securities and Exchange Commission. The position was liquidated under a Rule 10b5-1 trading arrangement that the company says was adopted on January 6, 2026.
The shares were disposed of at a weighted average price of $3.0853 per share, generating total proceeds of $202,731. Traded prices for the blocks ranged from $3.035 to $3.17 per share. After the transaction, Aufderhaar directly holds 1,178,037 shares of Stitch Fix.
The insider sale coincides with recent share-price weakness for the company - the stock has declined 8% over the past week and 29% over the last six months. An InvestingPro analysis noted in the filing that SFIX currently trades below its Fair Value, and referenced the availability of Pro Research Reports covering SFIX and more than 1,400 other U.S. equities for investors seeking further detail.
Beyond the Form 4 disclosure, Stitch Fix released results for the second quarter of fiscal 2026 that exceeded analyst expectations on both the bottom and top lines. The company reported earnings per share of -$0.02, compared with an expected -$0.07, and revenue of $341.3 million versus a forecast of $334.74 million.
Stitch Fix has also resumed share repurchases, buying back roughly 4.5 million shares of its Class A common stock for about $15 million. That activity falls under a buyback program that was initially authorized in January 2022 and permits up to $150 million in total repurchases.
Analyst coverage noted in the company update was mixed. Bernstein SocGen Group reiterated a Market Perform rating and highlighted the company’s move into a growth phase after years of revenue declines. Separately, Telsey lowered its price target on Stitch Fix to $5.00 from $6.00, citing macroeconomic concerns while maintaining a Market Perform rating; Telsey also observed the company’s strengthened position after completing the initial phases of its transformation.
In executive news, Stitch Fix said its Chief Product and Technology Officer, Anthony Bacos, intends to retire effective August 1, 2026.
Context and next steps - The Form 4 filing documents an authorized 10b5-1 sale and leaves Aufderhaar with a substantial direct holding. The company’s recent operational results and resumption of repurchases were disclosed alongside analyst commentary and a scheduled leadership change.