Sherry David, serving as Chief Financial Officer at ServiceTitan, Inc. (TTAN), completed multiple sales of the company's Class A Common Stock across January 20 and 21, 2026. Her divestitures encompassed 998 shares, totaling approximately $88,852 based on transaction prices within the $88.26 to $93.50 range. At the time of reporting, TTAN shares traded near $90.43, modestly above the CFO’s execution prices but down more than 17% since the start of the year according to InvestingPro data.
The disposition unfolded in several tranches: on January 20, David sold batches of 281, 24, 319, and 208 shares, each averaging $91.30 per share, with an additional single share sold for $93.50. The following day, she sold 100, 21, 20, and 4 shares at an average price of $88.26 each. These transactions were conducted pursuant to a Rule 10b5-1 trading plan, which was adopted on April 15, 2025, enabling pre-planned trades irrespective of current insider knowledge.
Post-sale, David retains direct ownership of approximately 330,802.75 ServiceTitan shares. While the company currently operates without profitability, it boasts a strong balance sheet highlighted by higher cash reserves than debt and ample liquidity to support ongoing operations. Market analysts project that ServiceTitan will achieve profitability within the present fiscal year, signaling a critical inflection point.
Investor sentiment remains favorable as ServiceTitan recently exceeded financial forecasts from both Freedom Broker estimates and broader consensus expectations across key performance indicators. Consequently, Freedom Capital Markets has reiterated a Buy rating on TTAN, assigning a price target of $155. Morgan Stanley has notably upgraded the stock's rating from Equal Weight to Overweight, citing potential synergies from artificial intelligence integration, and recently revised its price objective to $131.
Meanwhile, KeyBanc continues to endorse ServiceTitan with an Overweight rating, recognizing the company as a leader within the trades industry and naming it a top pick for 2026. Goldman Sachs has also initiated coverage with a Neutral rating and a $117 price target, acknowledging ServiceTitan’s significant position in a large, under-digitized market with substantial growth potential over the long term.
On the operational front, ServiceTitan has secured Azureon, a pool care service provider, as a new client implementing its technology platform. Azureon will utilize ServiceTitan’s system to enhance efficiency in managing recurring maintenance services and project-based construction efforts across its eleven locations.
Collectively, these developments indicate sustained analyst confidence and industry validation amid the company’s initiatives and forward trajectory. The recent insider selling appears aligned with routine trading practices encapsulated in regulatory plans rather than signaling fundamental concerns.