Eugene Nonko, serving as a director of MediaAlpha, Inc. (NASDAQ: MAX), gradually disposed of 36,600 shares of the company’s Class A Common Stock between January 20 and January 22, 2026. These transactions collectively totaled an estimated $404,489 in value. MediaAlpha maintains a market capitalization near $728 million and currently trades at $11.17 per share. Despite a year-to-date share price reduction of 13.75%, analysis from InvestingPro suggests the stock remains undervalued relative to its intrinsic Fair Value.
The share sales were executed across several trades, with prices per share ranging between $11.0186 and $11.2094. On January 20, Nonko sold two blocks of shares, first 5,400 shares at a weighted average price of $11.2075, followed by 6,700 shares at $11.2094 per share. The following day, January 21, he transferred another 5,400 shares at $11.0198 and 6,700 shares at $11.0186 per share. On the final day, January 22, the last 12,100 shares were sold in two tranches – 5,400 shares at $11.2013 and 6,700 shares at $11.2011 respectively.
After these controlled disposals, Nonko retains ownership of 965,848 shares directly and holds an indirect interest of 1,502,520 shares via O.N.E. Holdings, LLC. The sales followed a predetermined Rule 10b5-1 trading plan and were undertaken specifically to satisfy tax liabilities related to Restricted Stock Units (RSUs) that vested recently.
Looking ahead, MediaAlpha is preparing for its next earnings announcement scheduled for February 19, 2026. Analysts monitoring the firm are projecting a robust 30% growth in revenue for the fiscal year 2025. Furthermore, expectations are that the company will return to profitability within the same fiscal year, supported by data from InvestingPro, which provides comprehensive research across more than 1,400 U.S-based equities.
MediaAlpha's recent third quarter financial report exceeded market forecasts. The company reported earnings per share (EPS) of $0.26, surpassing analyst projections of $0.20. Revenue also outperformed expectations, registering $306.5 million against a forecasted $283.98 million. These positive results likely contributed to Goldman Sachs increasing its price target for the stock from $12.00 to $13.50 while maintaining a Buy rating. The investment bank highlighted particularly strong revenue results in MediaAlpha’s property and casualty segment as a supporting factor for the revised outlook.
In other corporate developments, MediaAlpha announced notable changes to its board of directors. Christopher Delehanty tendered his resignation as part of broader board transitions. Meanwhile, Ramon Jones, previously with Nationwide Insurance, joined the board, bringing extensive marketing expertise to the leadership team. Additionally, MediaAlpha updated its bylaws to modify policies related to stockholder meetings and director terms, with these amendments becoming effective as of December 10, 2025. These moves underscore the company’s ongoing strategic governance initiatives.
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