MediaAlpha, Inc. (NASDAQ: MAX) disclosed that Chief Technology Officer Kuanling Amy Yeh sold 3,000 shares of Class A common stock on March 27, 2026. The shares were sold at $9.44 apiece, producing total proceeds of $28,320. After the transaction, Yeh is reported to directly own 577,879 shares of the company.
The filing indicates the sale was made under a pre-arranged Rule 10b5-1 trading plan, and the specific purpose stated was to cover taxes arising from the vesting of restricted stock units (RSUs). The company’s share price at the time of reporting was $9.07, representing a 30% decline on a year-to-date basis.
MediaAlpha recently reported its fourth-quarter 2025 financials, posting revenue of $291 million. That result fell short of the $295.02 million forecast, a slight revenue miss amid what the company described as record financial results and strategic initiatives that have contributed to positive investor sentiment.
Corporate governance changes are also underway. Lara Sweet, a Class III member of MediaAlpha’s board of directors, is scheduled to step down in May 2026 for personal reasons. The board has initiated a search to fill the vacancy. In the interim, Kathy Vrabeck, who currently serves on the Audit Committee, is expected to take on the role of Chair of the Audit Committee.
Taken together, the insider sale, recent earnings release and an upcoming board departure are the most recent developments disclosed by MediaAlpha. The sale by the CTO was executed under an established trading plan tied to RSU tax obligations, and the company continues to navigate operational execution alongside board-level changes.