Kelli Ann Wilson, who serves as Executive Vice President and Chief Banking Officer at Heritage Financial Corp (NASDAQ:HFWA), disposed of 1,900 shares of the bank holding company's common stock on January 26, 2026. The stock changed hands at $26.4775 per share, generating proceeds of $50,307. After completing the sale, Wilson's direct ownership stands at 3,778 shares.
The insider transaction coincides with Heritage Financial's recent release of its fourth-quarter 2025 results, which showed operating performance ahead of expectations. Reported earnings per share for the quarter were $0.65, above the market consensus of $0.56. Revenue for the period was $66.35 million, modestly exceeding forecasts of $66.1 million.
Market responses to the quarter included adjustments by research firms. DA Davidson moved its price target for Heritage Financial to $32.00 from $29.00 and maintained a Buy rating, citing the company's traction in net interest margin as a supporting factor. Stephens raised its price target to $30.00 from $28.00 while retaining an Equal Weight rating. Stephens noted operating earnings per share of $0.66 for the quarter, a figure that surpassed both the firm’s internal estimate and broader Wall Street projections.
Heritage Financial also reported pre-provision net revenue of $25.3 million for the quarter, which was 4.2% higher than consensus estimates. Taken together, the reported operating metrics and the subsequent analyst target adjustments highlight a quarter of relative strength for the company.
While the share sale by a senior banking executive is a discrete disclosure of personal trading activity, the company's published quarterly performance and the commentary from DA Davidson and Stephens provide the contemporaneous financial context for investors and stakeholders assessing Heritage Financial's near-term trajectory.
Clear summary
Kelli Ann Wilson sold 1,900 Heritage Financial shares on January 26, 2026, at $26.4775 per share for total proceeds of $50,307, leaving her with 3,778 directly held shares. Heritage Financial reported Q4 2025 EPS of $0.65 on revenue of $66.35 million, both above expectations. DA Davidson and Stephens adjusted price targets higher after the quarter, citing net interest margin gains and stronger-than-expected operating EPS and pre-provision net revenue.
Key points
- Insider transaction: Kelli Ann Wilson sold 1,900 shares on January 26, 2026, at $26.4775 per share, totaling $50,307; post-sale direct ownership is 3,778 shares.
- Quarterly performance: Q4 2025 EPS was $0.65 versus a consensus of $0.56; revenue came in at $66.35 million versus $66.1 million expected.
- Analyst reactions: DA Davidson raised its target to $32.00 (Buy); Stephens increased its target to $30.00 (Equal Weight), citing operating EPS of $0.66 and pre-provision net revenue of $25.3 million, 4.2% above consensus.
Risks and uncertainties
- Insider selling may prompt investor scrutiny - this affects shareholder perceptions within the banking and financials sectors.
- Analyst ratings and targets can change as forward results and margin trends evolve - the financials and investment research sectors remain sensitive to subsequent operating results.
- Reported outperformance is based on a single quarter's metrics; future quarters could differ, impacting bank earnings and market valuation.