Economy January 26, 2026

Budget-related worries ease as UK business activity and consumer confidence show tentative recovery

Surveys and official data point to a pickup since the November budget, but weak jobs numbers and above-peer inflation temper optimism

By Ajmal Hussain
Budget-related worries ease as UK business activity and consumer confidence show tentative recovery

Since the finance minister's November budget statement, indicators suggest a modest improvement in UK economic activity: purchasing managers' surveys show the strongest business performance in months, consumer confidence has risen to levels not seen since mid-2024, and retail volumes posted an unexpectedly robust annual rise in December. However, the labour market remains subdued after a payroll tax rise and inflation stays the highest among G7 economies, leaving important questions about the durability of the recovery.

Key Points

  • Business activity improved in January with services firms leading the fastest upturn since April 2024; factory order books saw their strongest expansion in nearly four years.
  • Consumer confidence edged higher to its best level since August 2024, and retail sales volumes rose in December at the fastest annual pace since April despite mixed signs across other spending gauges.
  • GDP grew 0.3% in November, boosted by Jaguar Land Rover's return to full production after a cyberattack and stronger-than-expected services activity.

Britain's economy has shown signs of modest improvement following finance minister Rachel Reeves' annual budget statement in November, after a prolonged spell of uncertainty that affected both employers and households. Recent survey results and official data released last week point to a rebound in business activity and a lift in consumer sentiment, even as labour market weakness and relatively high inflation persist.

Business activity stages a rebound

Purchasing managers' surveys indicate businesses enjoyed their strongest month in January since before Keir Starmer took office in July 2024. Services firms in particular led the upturn, while manufacturers reported a marked expansion in order books - the strongest pace seen in almost four years. Despite the jump, analysts cautioned that the improvement may not be durable. The S&P Global Purchasing Managers' Index, though higher in January, remains below its pre-COVID average under the current government.

Consumers slightly more upbeat

Consumer confidence also shows signs of easing from the depths of last year. GfK's consumer confidence index moved up to its highest level since August 2024. This contrasts with the shorter S&P Global survey for January, which recorded a dip in sentiment to a nine-month low. Official retail data showed retail sales volumes rose in December at the fastest annual pace since April, reversing weak readings in October and November. Other spending metrics have been softer and some large retailers reported disappointing end-of-year sales, indicating that the consumption picture remains mixed.

Output and growth surprises

Output data showed GDP expanded by 0.3% in November, a stronger-than-expected monthly rise and the most sizeable increase since June. That growth was aided by a return to full production at Jaguar Land Rover after a cyberattack and by better-than-anticipated services sector activity, both of which contributed to the November surprise.

Inflation trends and central bank expectations

Inflation ticked up to 3.4% in December, above forecasts, but forecasters and some policymakers expect it to slow markedly in the near term. Bank of England Governor Andrew Bailey has said inflation is likely to be close to the central bank's 2% target by April or May. Other members of the Bank of England have been more cautious. Megan Greene said she remained concerned about lingering wage-driven inflation pressures.

Labour market remains a drag

The labour market stayed subdued, with the number of payrolled workers falling in December by the largest amount since November 2020, although some large preliminary falls in that earlier period were later revised up. The January PMI survey signalled that firms remained reluctant to hire, with employment in the services sector declining at a faster pace in January than in December.


Takeaway

Recent data point to a cautious recovery in business activity and consumer sentiment after the November budget statement, but persistent labour market softness and comparatively high inflation relative to other Group of Seven economies leave the overall picture uncertain.

Risks

  • The labour market remains weak - payrolled employment fell sharply in December and firms signalled reduced hiring, posing downside risk to sustained consumer spending.
  • Inflation is still the highest among Group of Seven economies at 3.4% in December, and some policymakers express concern about persistent wage-driven inflation pressures.
  • Analysts warn the recent uptick in business activity may not hold, with the S&P Global PMI still under its pre-COVID average under the current government.

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