REED March 25, 2026

Reed's Inc. Q4 2025 Earnings Call - Sequential stabilization, cost cuts and distribution rebuild begin but losses persist

Summary

Reed’s reports early signs of operational stabilization after leadership change and a $10 million capital raise, but the business remains smaller and unprofitable. Q4 sales fell to $7.5 million from $9.7 million a year earlier, gross margin compressed to 20% from 30% due largely to inventory write-offs and higher COGS, and the company posted a $3.8 million net loss. Management is focused on rebuilding distribution, tightening the supply chain, and expanding marketing and new SKUs to drive velocity and margin recovery.

The board has started a CEO search and installed Neal Cohane as interim CEO, who outlined priorities: SKU rationalization, manufacturing and logistics efficiencies, renegotiated sourcing, disciplined trade spending, and new product launches including mixers and a health-forward energy drink called U Oxygen. Reed’s also uplisted to the NYSE American and emphasized digital shelf and influencer initiatives, while cash ended the year at $10.4 million with roughly $9.3 million of debt. Execution risk remains high as management balances spend to regain shelf presence and improve unit economics.

Key Takeaways

  • Leadership change: CEO Cyril Wallace stepped down; Neal Cohane named interim CEO and will join the board while a permanent CEO search is underway.
  • Top-line weakness: Q4 2025 net sales were $7.5 million versus $9.7 million in Q4 2024, driven by lower volumes with recurring national customers and higher promotional allowances.
  • Margin pressure: Q4 gross profit fell to $1.5 million and gross margin compressed to 20% from 30% year over year, with inventory write-offs and higher cost of goods cited as primary drivers.
  • Profitability signs mixed: Net loss improved slightly to $3.8 million in Q4 2025 versus $4.1 million prior year, but adjusted EBITDA remained negative at -$3.6 million.
  • Cash and leverage: Cash balance of approximately $10.4 million and total debt of about $9.3 million (net of fees) at December 31, 2025, after completing a $10 million underwritten offering during the quarter.
  • Capital markets move: Completed a $10 million public offering and uplisted to the NYSE American, intended to improve liquidity and institutional access.
  • Logistics wins: Delivery and handling costs declined 35% year over year to $1.1 million, lowering D&H per case from $3.00 to $2.46 and reflecting inventory rebalancing and freight savings.
  • Cost control: SG&A fell 19% year over year to $4.0 million, driven by lower contract proceedings and fewer asset impairments; management plans further expense discipline.
  • Product and innovation pipeline: New line extensions launched in Q2 2026 include Ginger Ale Cranberry and Blackberry; non-alcoholic mixers planned for early Q3 2026; U Oxygen energy drink to debut in Asia and other channels.
  • Channel expansion: Management highlighted sequential sales improvements across natural, specialty, grocery, mass, e-commerce, and specific retailer momentum at Sprouts, Costco, Walmart, Amazon and Shopify.
  • Digital and marketing push: Went live on Instacart, walmart.com and albertsons.com in March 2026, targeting over four million shoppers via sponsored placements, and launched a social strategy with influencers and talent including Hayden Hurst.
  • Supply chain and SKU work: Active initiatives on plant productivity, procurement renegotiation, packaging optimization, SKU rationalization and regional inventory placement to reduce costs and out of stocks.
  • International focus: Continued push into Asia with participation at the Chengdu Sugar and Wine Trade Show and plans to expand Reed’s presence in the region.
  • Path to profitability: Management describes the plan as a mix of expense reduction and volume growth at store level, with emphasis on improving velocities and shelf placements.
  • Near-term execution risks: Management acknowledged more work is needed to get placements right and to relaunch previous products like Soda Smarter with improved flavors and execution.

Full Transcript

Joelle, Conference Call Operator, Reed’s Inc.: Good morning, and welcome to Reed’s fourth quarter and full year 2025 earnings conference call for the three and twelve months ended December 31, 2025. My name is Joelle, and I will be your conference call operator for today. We will have prepared remarks from Neal Cohane, Reed’s Interim Chief Executive Officer and Chief Operating Officer, and Douglas McCurdy, Reed’s Chief Financial Officer. Following their remarks, they will take your questions. Before we begin, please take note of the company’s cautionary statement. Today’s call will include forward-looking statements, including statements about Reed’s business plans. Forward-looking statements inherently involve risks and uncertainties and only reflect management’s view as of today, March 25, 2026, and the company is under no obligation to update them. When discussing results, the presenters may refer to non-GAAP measures, which excludes certain items from reported results.

Please refer to Reed’s fourth quarter and full year 2025 earnings release on Reed’s Investor website at investor.reedsinc.com and its annual report on Form 10-K for the 2025 fiscal year for the period ending December 31, 2025, expected to be available on the website soon, for definitions and reconciliations of non-GAAP measures and additional information regarding results, including a discussion of factors that could cause actual results to materially differ from forward-looking statements. I will now turn the call over to Mr. Cohane.

Neal Cohane, Interim Chief Executive Officer and Chief Operating Officer, Reed’s Inc.: Thank you, Joelle, and appreciate everybody joining us today for the call, the fourth quarter and full year 2025 results. Before diving in to our results, I’d like to briefly address the leadership transition. As announced in our earnings press release, Cyril Wallace has stepped down as CEO. I will assume the additional role of interim CEO while continuing as Chief Executive Officer, as Chief Operating Officer, and I will also join Reed’s Board of Directors. On behalf of the entire Reed’s team, I want to thank Cyril for his contribution and wish him all the best in his future endeavors. I’m honored to step into this role at an important time for the company. Reed’s is a strong brand with long heritage, a loyal consumer base, and robust operational foundation.

Having spent many years with the business and recently returning as COO, I have a clear understanding of both the opportunities ahead and the work required to improve execution and performance. The board has initiated a search for a permanent CEO, and in the interim, I am focused on advancing the operational priorities necessary to support profitable growth. Let’s turn to our results. We made important strides during the fourth quarter to stabilize the business and reinforce the operational framework needed to support sustainable growth. We also saw sequential improvements in net sales, gross margin, and net loss, which we view as early indicators that the actions we have taken are starting to gain traction. We saw encouraging signs of sequential sales improvements across several channels, including natural, specialty, grocery, mass, and e-commerce.

This was driven by a combination of increased sales velocity and seasonal product launches during the quarter. A couple of the retailers helping to drive this growth was Sprouts, Costco, Walmart, and our Amazon and Shopify business. While we’re still early in the process, these results reflect meaningful progress in improving execution. We are rebuilding and expanding distribution relationships, strengthening our presence on the shelf, and driving greater efficiency across our supply chain and product portfolio to support more consistent performance over time. From a production and supply chain standpoint, we’re making meaningful progress in driving efficiencies and reducing costs across the business. This includes optimizing our manufacturing network, improving plant productivity, and implementing tighter operational controls to better align production with demand. We’re also enhancing our sourcing strategy by leveraging scale, renegotiating key supplier relationships, and improving procurement discipline.

At the same time, we are actively identifying additional opportunities to lower our per unit cost structure, including packaging optimization, freight and logistics efficiencies, and SKU rationalization. As we continue to streamline the supply chain, improve throughput, we expect these initiatives to expand margins, improve service levels with our retail partners, and position the business for more scalable and consistent performance over time. Looking ahead in 2026, we are focused on expanding our presence in underpenetrated channels, particularly food service and convenience, which represent meaningful white space opportunities for the Reed’s brand. These channels are highly complementary to our core retail business, enabling us to reach consumers in new consumption occasions and drive incremental trial and brand awareness. I’d like to share a few updates on our product portfolio.

First, we are launching the new Reed’s Ginger Ale Cranberry and Blackberry in Q2 2026 as a line extension to our number one selling SKU, which is the Reed’s Ginger Ale. The core item, the Reed’s Ginger Ale, remains the number one premium ginger ale in total U.S. and continues to grow and is +13.7% in dollar sales over the past 52 weeks. Second, we’re expanding into high growth adjacent categories with the launch of non-alcoholic mixers in early Q3 2026, providing incremental sales opportunities in the back half of the year. Third, we are amplifying visibility at the digital shelf. In March 2026, we went live across Instacart, walmart.com, and albertsons.com, reaching over four million targeted shoppers monthly through sponsored search, sponsored product, and banner advertising.

Finally, we launched a social media strategy in Q1 2026, targeting over 100,000 viewers per month. We partnered with recognizable talent, including retired NFL player Hayden Hurst, alongside a network of high reach influencers. This approach is designed to authentically integrate Reed’s into our culture, driving awareness, engagement, and trial in a scalable, cost-efficient manner. Overall, these initiatives reflect a deliberate multi-pronged growth strategy building on our core and expanding into high potential agencies and fully supporting the brand through digital and cultural relevance. Now let me take you through a couple of the fourth quarter operational highlights. During the quarter, we continued our efforts to evaluate and manage finished goods inventory, including actions to address slower moving and obsolete product as part of our effort to simplify the portfolio and focus on higher performing items.

On the logistics and supply chain front, we continued executing our rebalancing initiatives to optimize inventory placement across regions and improve overall delivery efficiency. These efforts are focused on reducing freight distances, enhancing service levels, and minimizing out of stocks in key markets. We are beginning to see the tangible benefits from these actions with delivery and handling expenses declining 35% year-over-year in the fourth quarter. While still early in the process, it reinforces that we are moving in the right direction and we remain focused on further refining our logistics network to drive continued efficiency gains and cost reductions over time. We continue expansion into the Asian market and will be exhibiting at the Sugar and Wine Trade Show in Chengdu, China, one of the biggest food and beverage trade events in the world.

We will be launching our latest take on new modern energy drink called U Oxygen, Reed’s U Oxygen. U Oxygen will be making its debut for the first time, introducing innovative flavors to key industry retailers and distributors. Reed’s U Oxygen builds on Reed’s natural ginger base and innovatively integrates the classic eastern herbs of astragalus and ginseng to deliver clean, balanced energy for today’s health conscious consumer. During the fourth quarter, we completed a $10 million underwritten public offering and uplisted our shares to the NYSE American, marking a significant milestone in the evolution of Reed’s. This transaction strengthens our balance sheet and enhances our financial flexibility, providing additional capital to support key growth initiatives across the business, including distribution expansion, brand investment, and continued operational improvements.

Additionally, uplisting to the New York Stock Exchange American meaningfully elevates our visibility within the investment community and broadens access to institutional investors while improving overall trading liquidity for our shareholders. As we continue to execute against our strategic priorities, we believe this enhanced capital markets platform, combined with our stronger financial foundation, provides Reed’s to accelerate growth and drive long-term value creation. Looking ahead, our priorities remain centered on improving overall operating performance and driving more consistent, profitable growth. We see a clear path to margin expansion through a combination of more disciplined trade spend, improved pricing and promotional effectiveness, and continued operational efficiency gains across our supply chain and organization. We are also continuing to invest in our international expansion in Asia, where we see a significant long-term opportunity to extend the reach of Reed’s brand and capture incremental growth.

We believe the combination of these initiatives will enable us to execute our growth and profitability objectives ahead. Before wrapping up with closing remarks, our CFO, Doug, will cover financial highlights and fourth quarter and full year in more detail. Doug?

Douglas McCurdy, Chief Financial Officer, Reed’s Inc.: Thank you, Neal. Turning to our results, all variance commentary is on a year-over-year basis unless otherwise noted. Net sales for the fourth quarter of 2025 were $7.5 million compared to $9.7 million in the year-ago quarter. The decrease was primarily driven by lower volumes with recurring national customers and higher promotional and other allowances. Gross profit for the fourth quarter of 2025 was $1.5 million compared to $2.9 million in the year-ago quarter. Gross margin was 20% compared to 30% in the year-ago quarter. The decrease in gross margin was primarily driven by inventory write-offs and higher cost of goods sold. Delivery and handling costs were reduced by 35% to $1.1 million during the fourth quarter of 2025, compared to $1.7 million in the year-ago quarter.

As a percentage of net sales, delivery and handling costs were 14% or $2.46 per case in Q4 2025, compared to 17% or $3 per case in the year ago quarter. Selling, general and administrative expenses were reduced by 19% to $4.0 million, compared to $4.9 million in the year ago quarter. The decrease was primarily driven by lower contract proceedings and asset impairments. Net loss during the fourth quarter of 2025 improved to $3.8 million or -$0.44 per share, compared to $4.1 million or -$1.33 per share in the year ago quarter. EBITDA was -$3.6 million in the fourth quarter of 2025, compared to -$3.1 million in the year ago quarter.

For the fourth quarter of 2025, we used $3.8 million of cash from operating activities compared to cash used of $3.9 million in the year ago quarter. As of December 31, 2025, we had approximately $10.4 million of cash and $9.3 million of total debt, net of capitalized financing fees. This compares to $10.4 million of cash and $9.6 million of total debt, net of capitalized financing fees at December 31, 2024. I will now turn the call back to Neal for closing remarks.

Neal Cohane, Interim Chief Executive Officer and Chief Operating Officer, Reed’s Inc.: Hello? Thanks, Doug. Sorry about that. Our fourth quarter reflects important strides in stabilizing the business and reinforcing the operational foundation needed to support sustainable growth. While there is still work to do, we are encouraged by the sequential improvement in several key financial metrics and remain focused on executing against our priorities to drive profitable growth for our shareholders. With that, Joelle, we’re ready to open the line for any questions.

Joelle, Conference Call Operator, Reed’s Inc.: Thank you. Ladies and gentlemen, we will now begin the question and answer session. Should you have a question, please press star followed by the 1 on your touch tone phone. You will hear a prompt that your hand has been raised. Should you wish to decline from the polling process, please press star followed by the 2. If you are using a speakerphone, please lift the handset before pressing any keys. One moment, please, for your first question. Your first question comes from Aaron Grey with Alliance Global Partners. Your line is now open.

John, Analyst (on behalf of Aaron Grey), Alliance Global Partners: Hi. Good morning, and thank you for the question. This is John on for Aaron. How best is it to think about the cadence of distribution gains in 2026, and whether the spring resets have presented any opportunities?

Neal Cohane, Interim Chief Executive Officer and Chief Operating Officer, Reed’s Inc.: Hey, John. Thanks for the question. I think we have some work to do when it comes to you know, getting placements right now. We’re working on it as we speak. We have the sales team aligned. We’re bringing on people to help and support, picking up and gaining more placements. We’re also working on velocities to improve velocities at store level. We’re gonna be completely focused in 2026 on the customer and on our distributors. It’s gonna be all about velocities and increasing shelf placement.

John, Analyst (on behalf of Aaron Grey), Alliance Global Partners: Okay, great. Thank you. How should we think about the path to profitability and some of the margin initiatives you have in place, starting to flow through the P&L?

Neal Cohane, Interim Chief Executive Officer and Chief Operating Officer, Reed’s Inc.: The path to profitability is. Doug and I have been meeting, you know, extensively on this, and we’re looking at, you know, a couple things here. It’s one, we’re looking to reduce expenses, which we are doing. Year-over-year, quarter-over-quarter, we’re reducing expenses. At the same time, we’re gonna be driving growth this year. I think what you see today is gonna look a lot different than in, you know, say Q4 of this year. It’s gonna be a combination, like I said, of reducing expenses and driving volume, you know, at store level.

John, Analyst (on behalf of Aaron Grey), Alliance Global Partners: Okay, great. Just lastly, is there any additional detail you can provide on the timing of the Smarter Soda launch or color on learnings from the past launch to improve the product, you know, flavor, packaging or otherwise?

Neal Cohane, Interim Chief Executive Officer and Chief Operating Officer, Reed’s Inc.: On which launch? I’m sorry.

John, Analyst (on behalf of Aaron Grey), Alliance Global Partners: The Soda Smarter.

Neal Cohane, Interim Chief Executive Officer and Chief Operating Officer, Reed’s Inc.: Yeah. The Soda Smarter launch right now is that is one of the first things that I spoke with our flavor house that helps us with launches is I wanna improve flavors. At the same time, we’re launching our new mixer line, which I think is going to be a great addition to what we’re all about as a Reed’s brand. We’re working on that line and that launch at this moment, and then we’re coming back to the Soda Smarter, and we’re gonna be looking at improving flavors, improving formulas, and then we’re gonna improve execution on that at the same time.

John, Analyst (on behalf of Aaron Grey), Alliance Global Partners: Okay, thanks. I’ll jump back in the queue.

Neal Cohane, Interim Chief Executive Officer and Chief Operating Officer, Reed’s Inc.: You got it.

Joelle, Conference Call Operator, Reed’s Inc.: There are no further questions at this time. I will now turn the call over to Mr. Cohane for closing remarks.

Neal Cohane, Interim Chief Executive Officer and Chief Operating Officer, Reed’s Inc.: Well, thank you, everybody. Appreciate everybody joining today. We appreciate your continued interest in Reed’s. We look forward to updating you on our progress, and we’ll do that on further calls. We have a lot of work to do, and we’re getting it done. Thanks for everybody and their time today.

Joelle, Conference Call Operator, Reed’s Inc.: Ladies and gentlemen, this concludes your conference call for today. We thank you for participating and ask that you please disconnect your line.