Analyst Ratings January 22, 2026

William Blair Ups Starbucks Rating to Outperform Citing Expected Sales Growth and Strategic Developments

Analyst forecasts positive comparable sales turnaround and margin recovery potential as Starbucks advances in global markets

By Avery Klein SBUX
William Blair Ups Starbucks Rating to Outperform Citing Expected Sales Growth and Strategic Developments
SBUX

William Blair has elevated Starbucks' stock rating from Market Perform to Outperform, driven by expectations of the company's first domestic comparable sales increase in two years during the recent quarter. The research firm projects full-year comparable sales growth in fiscal 2026 and anticipates a gradual margin recovery alongside operational improvements. Additional corporate updates include a notable dividend announcement, a China retail joint venture, and diverse analyst outlooks, reflecting renewed investor interest amid evolving market conditions.

Key Points

  • William Blair upgrades Starbucks to Outperform citing expected domestic comparable sales growth in Dec quarter and positive fiscal 2026 outlook.
  • Margin recovery remains a critical focus with Americas operating margins down from 20.8% to 13.4%, but dividend yield steady at 2.59% with 16 consecutive years of increases.
  • Starbucks announced $0.62 quarterly dividend and entered a $4 billion joint venture with Boyu Capital in China, retaining 40% stake.
  • Analyst reactions vary: BofA Securities increased price target to $114 with Buy rating, UBS maintains Neutral rating with $94 target post-joint venture announcement.

William Blair announced an upgrade to Starbucks Corporation's (NASDAQ:SBUX) stock rating on Thursday, shifting its assessment from Market Perform to Outperform. This decision stems from the anticipation that Starbucks will experience its first positive domestic comparable sales growth in two years during the December quarter. Currently, Starbucks shares trade at $95.81 and carry a price-to-earnings (P/E) ratio of 58.7, which is categorized as high according to InvestingPro data.

The research firm foresees this sales momentum as laying the groundwork for positive full-year comparable sales expansion in fiscal 2026, signaling a marked turnaround following recent operational headwinds. Investors are poised to gain further insight into this trend with Starbucks’ upcoming earnings report scheduled for January 28.

However, margin recovery remains a significant consideration. William Blair highlighted that the Americas segment's operating margins have decreased from 20.8% two years ago to 13.4% in fiscal 2025, compounded by the expectation of an additional $500 million in labor costs for fiscal 2026. Despite these pressures, Starbucks continues to offer a steady dividend yield of 2.59%, having increased its dividend consecutively for 16 years, underscoring its commitment to shareholder returns.

Looking ahead, William Blair projects a rebound in Starbucks' consolidated operating margin to approximate 2023 levels by 2030. This recovery could potentially support a compound annual growth rate of 15% to 20% in earnings per share over the subsequent five years. Based on a 30-times P/E multiple applied to a projected 2030 earnings estimate exceeding $4.70, the firm suggests that Starbucks’ share price could exceed $140 by 2029, with sales growth anticipated to precede significant profit margin improvements. The analysis further indicates that earnings acceleration may become more pronounced starting in 2027.

In corporate developments, Starbucks recently declared a quarterly cash dividend of $0.62 per share, with payment scheduled for February 27, 2026, to shareholders of record as of February 13, 2026. This move reinforces Starbucks' dedication to distributing value to its investors.

Additionally, Starbucks has entered into a joint venture agreement with Boyu Capital for its China retail division, retaining a 40% ownership stake while Boyu Capital will acquire up to 60%, valuing the enterprise at approximately $4 billion.

From the analyst community, BofA Securities has raised Starbucks’ price target to $114 from $106, maintaining a Buy rating while highlighting growth prospects in China’s market. On the other hand, UBS has upheld a Neutral rating with a price target of $94 following the joint venture announcement.

Labor relations present an upcoming challenge as unionized Starbucks baristas plan to conduct a strike in over 25 cities on November 13, coinciding with Starbucks' Red Cup Day, aiming to negotiate a contract. Furthermore, geopolitical developments such as an anticipated executive order by President Donald Trump to reduce tariffs on commodities including coffee could exert influence on Starbucks’ supply chain cost structure.

Risks

  • Rising labor costs projected to increase by $500 million in fiscal 2026 could pressure margin recovery in Americas segment.
  • Planned strike by unionized baristas in over 25 cities during a key sales event (Red Cup Day) risks operational disruptions.
  • Uncertainties around the timing and extent of margin improvements, with sales recovery expected to precede profit acceleration, impacting near-term earnings growth.

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