Analyst Ratings January 30, 2026

Truist Raises Deckers Outdoor Target to $132, Cites Brand Momentum and Direct-to-Consumer Strength

Analyst upgrade follows robust fiscal third-quarter performance as HOKA and UGG outpace expectations and management hikes guidance

By Ajmal Hussain DECK
Truist Raises Deckers Outdoor Target to $132, Cites Brand Momentum and Direct-to-Consumer Strength
DECK

Truist Securities raised its price target on Deckers Outdoor to $132 from $115 while reiterating a Buy rating after the company reported stronger-than-expected fiscal third-quarter results. The upgrade reflects accelerated direct-to-consumer sales and healthy U.S. trends for HOKA and UGG, and comes alongside a cluster of analyst target changes after Deckers beat consensus on revenue and earnings in the period.

Key Points

  • Truist Securities raised Deckers’ price target to $132 from $115 and maintained a Buy rating following fiscal third-quarter results.
  • Deckers’ HOKA and UGG brands outperformed expectations, driven by accelerated direct-to-consumer sales and stronger U.S. trends.
  • Company fundamentals cited include a trailing P/E of 17.09, PEG of 0.76, 12.62% revenue growth over the last twelve months, and a reported 43% return on equity.

Truist Securities boosted its stock price target for Deckers Outdoor (NYSE: DECK) to $132 from $115, keeping a Buy rating on the footwear and apparel maker. The move follows the company’s fiscal third-quarter performance, which prompted an approximate 12% rise in the stock in after-hours trading when results were released.

Both of Deckers’ principal brands, HOKA and UGG, outperformed expectations in the quarter. Truist pointed to a marked acceleration in direct-to-consumer (DTC) sales and stronger-than-anticipated U.S. trends for both brands as the main drivers behind the results. Those strengths alleviated two specific bearish concerns that had recently weighed on the shares.

Market metrics and model-based valuation underpin part of Truist’s view. Deckers is trading at a trailing price-to-earnings ratio of 17.09 compared with near-term earnings growth, and shows a favorable price/earnings-to-growth (PEG) ratio of 0.76, according to InvestingPro data. InvestingPro’s Fair Value model also indicates the stock appears slightly undervalued, even after the company’s share price has fallen more than 55% over the past year.

InvestingPro’s assessments highlight solid balance-sheet and profitability metrics: Deckers earns an overall financial-health score of 3.39, classified as "GREAT" in that system, and the company reportedly holds more cash than debt while delivering a 43% return on equity. Additional operational details noted in coverage include revenue growth of 12.62% over the last twelve months and active share repurchases by management.

Truist’s commentary singled out the HOKA brand in particular. The firm suggested that pressures observed in 2025 were largely attributable to temporary disruptions and growing pains tied to upgrade cycles for two key product franchises, together with uncertainty linked to tariffs the prior year. Truist sees those factors as transitory, creating a favorable near-term setup as management executes on longer-term growth initiatives and international momentum remains strong.


Deckers’ fiscal third-quarter 2026 results also exceeded consensus estimates across the board. The company reported revenue growth of 7% for the quarter and earnings per share of $3.33, versus consensus expectations of 2% revenue growth and $2.77 in EPS. Following the quarter, Deckers raised its full-year 2026 guidance.

Analysts across the street adjusted their targets and ratings in response to the results. Williams Trading increased its target to $160 and kept a Buy rating. Piper Sandler raised its target to $95 but retained an Underweight rating. Bernstein lifted its price target to $90 and maintained an Underperform stance while citing strong sales and gross margins. Needham raised its target to $138, preserving a Buy rating on the strength of robust earnings. BTIG continued to carry a Neutral rating, noting balanced growth and a positive re-inflection in Deckers’ DTC channels.


While the recent analyst activity and improved underlying metrics support a more constructive view on Deckers, the company’s sizeable share-price decline over the past year and prior brand-specific pressures are relevant considerations for investors evaluating exposure to the consumer discretionary and retail footwear sectors.

InvestingPro subscribers can access additional ProTips and a full Pro Research Report for more granular analysis.

Risks

  • Past pressures at the HOKA brand tied to temporary issues and upgrade-cycle growing pains could re-emerge and affect near-term performance - impacts consumer discretionary and footwear sectors.
  • Uncertainty related to tariffs mentioned for the prior year remains a potential source of cost or margin volatility - affects retail supply chains and apparel manufacturing.
  • The stock has declined more than 55% over the past year, reflecting elevated market risk and mixed analyst views that include Underweight and Underperform ratings - relevant to equity market and investor sentiment.

More from Analyst Ratings

BofA Lifts RTX Price Target to $230, Citing Engine Program Recovery and Defense Momentum Feb 2, 2026 Jefferies Sticks With Buy on Amazon, Citing AWS Re-acceleration and Valuation Upside Feb 2, 2026 BMO Keeps Underperform on Prudential Financial as Japan Operations Raise Red Flags Feb 2, 2026 Oracle Announces $45-50 Billion 2026 Funding Plan as Jefferies Affirms Buy Rating Feb 2, 2026 BofA Lifts Baker Hughes Price Target to $65, Citing Broadening IET Order Mix and Power Systems Opportunity Feb 2, 2026