Analyst Ratings January 26, 2026

Truist Keeps Buy Rating on Frontdoor, Lifts Price Target to $71 on Stronger Q4 Spending Signals

Analyst cites card spending improvements and company financials as basis for above-consensus revenue outlook

By Derek Hwang FTDR
Truist Keeps Buy Rating on Frontdoor, Lifts Price Target to $71 on Stronger Q4 Spending Signals
FTDR

Truist Securities reiterated a Buy rating on Frontdoor Inc. (FTDR) and set a $71 price target after observing improved consumer spending trends in the fourth quarter. The firm highlighted gains in card spending, transaction counts and average revenue per transaction, and expects Frontdoor to report fourth-quarter revenue above consensus. InvestingPro metrics show healthy revenue growth, robust EBITDA and active share repurchases alongside a moderate debt position.

Key Points

  • Truist Securities reaffirmed its Buy rating on Frontdoor with a $71.00 price target, citing improved fourth-quarter spending signals.
  • Card data showed a 3.3% increase in spending on Frontdoor in Q4, with transactions up 1% and average revenue per transaction rising 2%.
  • Frontdoor reported 11.77% revenue growth over the last twelve months, $2.04 billion in revenue and $472 million in EBITDA; management has been active in share buybacks and maintains moderate debt.

Truist Securities has reaffirmed its Buy recommendation on Frontdoor Inc. (NASDAQ:FTDR), maintaining a price objective of $71.00 and pointing to improved spending patterns in the fourth quarter as a key driver for the outlook.

Frontdoor shares were trading at $58.78 at the time of the report. InvestingPro fair value estimates characterize the stock as slightly undervalued, noting a price-to-earnings ratio of 16.98 and a market capitalization of $4.24 billion.

Truist analyst Mark Hughes cited the firm's card data showing a 3.3% increase in spending on Frontdoor in the fourth quarter, a reversal from a 0.2% decline recorded in the third quarter. The same dataset indicated that card transactions rose 1% in the fourth quarter, improving from a 1% decline in the prior quarter, while average revenue per transaction gained 2%, up from 1% growth in the third quarter.

Using those card-based indicators and adjustments to account for historical variance between the card signals and Frontdoor’s reported underlying growth, Truist concluded the company is positioned to deliver fourth-quarter revenue above consensus estimates.

Supporting the firm-level view, InvestingPro data points to 11.77% revenue growth for Frontdoor over the last twelve months, with total revenue of $2.04 billion and EBITDA of $472 million. Truist’s $71 target is predicated on an assumption that Frontdoor will trade at 10 times Truist’s 2026 EBITDA forecast - a multiple the firm notes remains below the company’s historical trading norm.

InvestingPro also reports that Frontdoor’s management has been aggressive in repurchasing shares while maintaining a moderate level of debt. The company has earned an overall financial health assessment of "GREAT" in InvestingPro’s metrics. For investors seeking further detail, a Pro Research Report on Frontdoor is available through an InvestingPro subscription.


Recent company results bolster the positive narrative. Frontdoor reported third-quarter 2025 earnings per share of $1.58, beating analyst expectations of $1.46 and representing an 8.22% surprise. Revenue for the quarter reached $618 million versus the $608.14 million analysts had projected.

Rating agencies have taken note of the trend. S&P Global Ratings revised its outlook on Frontdoor to positive from stable, while affirming the company’s 'BB-' rating. The change was attributed to consistent earnings growth and margin expansion. Frontdoor’s EBITDA margin for the 12 months ended September 30, 2025 hit a record-high 24.8%, up from 21.7% in the prior 12-month period.

Alongside the financial progress, the company received executive-level recognition: Kathy Collins, Frontdoor’s Senior Vice President and Chief Revenue Officer, was awarded a Silver Stevie Award for Female Executive of the Year in the Consumer Services category.

Taken together, the card-spend trends, recent earnings beats, improved margins and the company’s capital allocation activity form the basis for Truist’s reiterated Buy call and $71 price target.

Risks

  • The $71 price target assumes a 10x multiple on Truist’s 2026 EBITDA forecast, a valuation level that Truist notes is below Frontdoor’s historical trading norm - this represents valuation risk for investors.
  • Truist’s upside case for fourth-quarter revenue relies on card spending indicators and adjustments for historical variance; if those indicators do not translate into reported results, revenue could fall short of expectations.
  • Frontdoor’s credit profile remains non-investment grade with a 'BB-' rating despite an improved outlook; rating considerations and margin sensitivity could affect market perception and financing flexibility.

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