Analyst Ratings January 22, 2026

TD Cowen Affirms Buy Rating on Alphabet Amid Expansion of Waymo Autonomous Services

Waymo’s Market Footprint Set to Broaden with 17-City Ride Service Target by 2026

By Leila Farooq GOOG
TD Cowen Affirms Buy Rating on Alphabet Amid Expansion of Waymo Autonomous Services
GOOG

TD Cowen has maintained its bullish stance on Alphabet, upholding a Buy rating and a $355 price target fueled by optimistic projections for Waymo's autonomous vehicle service expansion. The firm anticipates that by 2026, Waymo will operate thousands of vehicles delivering millions of paid rides across multiple urban centers, reflecting a strategic growth phase in the rideshare sector.

Key Points

  • TD Cowen reiterates Buy rating for Alphabet with a $355 price target, emphasizing Waymo's expansion plans.
  • Waymo aims to deploy around 6,000 autonomous vehicles offering paid rides in 17 cities by end-2026, generating 28 million rides and $463 million in gross bookings.
  • Alphabet's growth prospects are further supported by advanced AI capabilities in digital advertising and expansion into smartphone manufacturing in Vietnam.

TD Cowen continues to endorse Alphabet Inc. (NASDAQ:GOOG) with a Buy rating and a price objective at $355, underpinned by promising advancements in the company's autonomous driving division, Waymo. Alphabet’s stock trades near $331.57, encapsulating a market capitalization around $4.01 trillion. Despite trading slightly above its fair valuation based on InvestingPro metrics, the company’s PEG ratio of 0.92 indicates a reasonable balance between growth expectations and current market pricing.

The latest update from TD Cowen adjusts the forecast for Waymo’s operational expansion, integrating plans for service rollouts beginning in 2026. Projections anticipate a fleet of approximately 6,000 Waymo vehicles deployed over 17 cities by the end of that year, marking a significant scale-up from current testing phases.

Financially, this rapid expansion is expected to translate into approximately 28 million paid rides generating gross bookings totaling $463 million by 2026. This would account for roughly 0.7% of the U.S. rideshare market share, signaling Waymo's emerging footprint within the competitive landscape.

TD Cowen highlights that in addition to the expected launches across 12 cities throughout 2026, Waymo is engaged in trials across roughly a dozen more cities, presenting potential avenues for additional market entries in future timelines.

Despite these progressive estimations related to Waymo, TD Cowen chooses to maintain its overarching forecast for Alphabet’s financial trajectory, keeping the $355 price target intact without amendment.

In parallel market news, other financial institutions have taken note of Alphabet’s broader growth vectors. Scotiabank has lifted its price target to $375, attributing the adjustment to robust third-quarter earnings driven by expansions in core sectors such as Search, YouTube, and Cloud services.

Further endorsement comes from industry executives; Google DeepMind's CEO, Demis Hassabis, underlined Alphabet's comprehensive AI capabilities, particularly in generative AI, which is seen as a catalyst for digital advertising enhancement.

Operational initiatives include Google's plan to initiate manufacturing of premium smartphones, including Pixel models, in Vietnam within the current year, diversifying the company's production footprint.

Additionally, Alphabet has introduced Gemini AI functionalities integrated into Gmail, designed to improve user interaction via concise email conversation summaries. This series of developments underscores Alphabet's strategic focus on artificial intelligence deployment and supply chain expansion.

Risks

  • The projections for Waymo's rapid market expansion depend on successful testing and regulatory approvals in numerous cities, presenting operational and regulatory risks.
  • Waymo's share in the highly competitive U.S. rideshare market, projected at 0.7%, faces competition from established incumbents affecting growth potential.
  • Execution risks in scaling AI-driven features and manufacturing initiatives may impact Alphabet's broader financial performance and cost structures.

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