Analyst Ratings January 29, 2026

Rosenblatt Raises Fortinet Target to $100, Citing Strong Channel Signals Ahead of Q4 Report

Firm upgrades FTNT to Buy after reseller checks point to rising demand; peers offer mixed views as earnings approach

By Priya Menon FTNT
Rosenblatt Raises Fortinet Target to $100, Citing Strong Channel Signals Ahead of Q4 Report
FTNT

Rosenblatt Securities lifted its price target on Fortinet to $100 from $85 and moved the stock from Neutral to Buy following channel checks that signaled stronger-than-expected demand. The firm highlighted reseller execution, a broad hardware refresh cycle, SASE adoption tied to firewall replacements, and tax incentives as contributors to what it views as a favorable setup ahead of Fortinet's fourth-quarter 2025 results on February 5, 2026.

Key Points

  • Rosenblatt upgraded Fortinet to Buy and raised its price target to $100 from $85 after channel checks with five resellers that suggested a "meaningful inflection in demand."
  • Drivers cited include a hardware refresh cycle replacing older Cisco firewalls, increased SASE adoption tied to firewall refreshes, aggressive fourth-quarter sales execution, and tax incentives under OBBB.
  • Analyst sentiment is mixed to positive overall, with Cantor Fitzgerald at Neutral ($87), TD Cowen at Buy ($100), and Truist maintaining Buy but lowering its target to $88 due to slightly softer service revenue growth of 12.7% year-over-year in Q3.

Summary

Rosenblatt Securities increased its price objective on Fortinet (NASDAQ:FTNT) to $100 from $85 and upgraded the stock rating to Buy from Neutral ahead of the company's fourth-quarter 2025 earnings release. The broker's move follows direct checks with channel partners and aligns with quantitative fair-value measures that point to a similar valuation range.


Rosenblatt's channel checks and valuation

Rosenblatt said it spoke with five value-added resellers as part of its pre-earnings diligence. Those conversations indicated what the firm described as a "meaningful inflection in demand" for Fortinet products. According to Rosenblatt, partners are generally meeting or exceeding their targets, and at least one reseller reported closing multiple seven-figure deals.

The firm also noted that InvestingPro data shows Fortinet carrying strong gross profitability, with gross profit margins of 80.9 percent, a metric Rosenblatt views as supporting Fortinet's capacity to convert demand into healthy margins and cash generation.


Drivers identified by Rosenblatt

  • A broad hardware refresh cycle that is displacing older Cisco firewall systems.
  • Greater uptake of SASE - Secure Access Service Edge - solutions that are often paired with firewall refresh projects.
  • Aggressive sales execution in the fourth quarter that Rosenblatt believes is boosting bookings and billings.

Rosenblatt also pointed to tax policy as a potential near-term tailwind. The firm highlighted a 100 percent first-year depreciation benefit under OBBB as a factor that could accelerate purchases by improving the immediate tax treatment of capital investments.


Timing, price context and upside

Fortinet is scheduled to report fourth-quarter 2025 results after the market closes on February 5, 2026. Rosenblatt noted that with the stock trading at $82.08 at the time of its note, its new $100 target implies about 22 percent upside from current levels.


Other analyst views

Analyst coverage ahead of the earnings report is varied. Cantor Fitzgerald continues to carry a Neutral rating with an $87 price target, citing mixed signals in the market despite some improvement in Fortinet-specific checks. TD Cowen has also turned more positive, upgrading Fortinet to Buy with a $100 target and referencing stable channel checks and upside potential to fourth-quarter billings and revenue estimates. Truist Securities remains constructive with a Buy rating but has trimmed its price target to $88, noting that Fortinet's service revenue growth in the third quarter was 12.7 percent year-over-year, a pace the firm described as slightly below expectations.


Product developments

Fortinet recently updated its FortiCNAPP cloud security platform to include integrated risk analysis capabilities. The announced enhancements extend the platform's coverage to include network security posture assessments, data security management, and runtime validation functions. Fortinet framed these improvements as part of its ongoing focus on expanding cloud security offerings.


Investor outlook

With the earnings release approaching, investors are watching for confirmation of the reseller trends Rosenblatt reported and for evidence that the company can translate demand into better-than-expected billings, revenue, and margin performance in fourth-quarter results. Rosenblatt described the setup as "compelling for a 4Q beat-and-raise," while other brokerages supply a range of scenarios from mixed to cautiously optimistic.


Key points

  • Rosenblatt raised its Fortinet price target to $100 from $85 and upgraded the rating to Buy after reseller channel checks signaled stronger demand.
  • The firm cited a hardware refresh cycle, SASE adoption linked to firewall refreshes, and aggressive fourth-quarter sales execution as primary momentum drivers; tax incentives under OBBB were also noted.
  • Other analysts offer a spectrum of views - from Cantor Fitzgerald's Neutral $87 target to TD Cowen's Buy at $100 and Truist's Buy with an $88 target - reflecting differing interpretations of channel signals and revenue trajectories.

Risks and uncertainties

  • Channel feedback may not fully translate into company-level results - actual billings and revenue could diverge from reseller reports, impacting reported financials and investor expectations.
  • Service revenue growth has shown variability - Truist noted that third-quarter service revenue growth of 12.7 percent year-over-year was slightly below expectations, which could be a drag on overall revenue momentum.
  • Analyst estimates and price targets vary, indicating uncertainty in how market demand and execution will affect Fortinet's near-term financials and valuation.

Conclusion

Rosenblatt's upgrade and higher target reflect positive signals from channel partners and a view that Fortinet is well positioned to benefit from network hardware refreshes, SASE adoption, and favorable tax treatment of capital expenditures. With the company set to report fourth-quarter 2025 results on February 5, 2026, investors and analysts will be closely monitoring whether the reported numbers validate the reseller checks and justify the revised outlooks and targets from multiple brokerages.

Risks

  • Reseller channel checks may not fully materialize in Fortinet's company-level billings and revenue, creating execution risk for the anticipated upside.
  • Service revenue growth has lagged expectations previously - Q3 service revenue growth was 12.7% year-over-year, which could temper near-term top-line momentum.
  • Variation in analyst targets and ratings reflects uncertainty about the durability of demand and the degree to which tax incentives and refresh cycles will drive sustained spending.

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