Analyst Ratings January 27, 2026

Piper Sandler Cuts Roblox Price Target to $125, Keeps Overweight Rating

Firm trims medium-term bookings outlook and expects more conservative assumptions from the second half of 2027 despite continued long-term conviction

By Ajmal Hussain RBLX
Piper Sandler Cuts Roblox Price Target to $125, Keeps Overweight Rating
RBLX

Piper Sandler lowered its price target on Roblox Corp. to $125 from $180 while keeping an Overweight rating, citing the need for more conservative estimates beginning in the second half of 2027. The firm projects robust near-term user and bookings growth but has reduced fiscal 2027 and 2028 bookings forecasts. Other broker views on Roblox vary, with price targets and stances ranging from $85 to $180.

Key Points

  • Piper Sandler cuts Roblox price target from $180 to $125 but maintains an Overweight rating; cites need for more conservative assumptions starting H2 2027.
  • Piper Sandler projects strong near-term metrics: Q4 projections include 140 million DAUs (up 65% YoY), bookings around $2.05–2.11 billion, and EBITDA of $544 million.
  • Brokerage views are mixed - price targets and ratings range from Jefferies' $85 to Goldman Sachs' $180 - indicating differing assessments of engagement, age verification effects, and growth prospects. Sectors impacted include gaming, internet platforms, and digital advertising/monetization.

Piper Sandler has revised down its price target for Roblox Corp. (NYSE: RBLX) to $125.00 from $180.00, while continuing to classify the stock as Overweight. The firm noted a requirement to adopt more conservative assumptions beginning in the second half of 2027 but emphasized it remains a long-term believer in the company.

Roblox is trading at $74.01 and carries an approximate market capitalization of $52 billion, per InvestingPro data cited by analysts. Piper Sandler pointed to recent third-party metrics that indicate weakness attributable to age restrictions as a factor informing the updated modeling. Those same external data align with a broader decline in the stock, which has fallen 37.7% over the past six months according to InvestingPro figures.

Despite the lower target, Piper Sandler's analysis suggests Roblox may still post a modest outperformance on daily active users (DAUs) versus Street expectations. That potential comes after what the firm describes as very strong DAU beats in the second and third quarters of 2025.

On the revenue side, Piper Sandler anticipates fourth-quarter 2025 bookings growth of roughly 55% to 60% year-over-year, implying bookings of about $2.11 billion or higher. For the fourth quarter specifically, the firm projects 140 million daily active users - up 65% year-over-year - bookings near $2.05 billion - up 51% year-over-year - and EBITDA of $544 million.

Looking further out, the firm trimmed its bookings outlook for fiscal year 2027 by 3% and for fiscal year 2028 by 8%, signaling a more cautious stance on medium-term monetization or engagement trajectories.

Brokerage coverage of Roblox shows a range of perspectives. Goldman Sachs reiterated a Buy rating with a $180 price target and highlighted the company's strategic activity in artificial intelligence as a potential future driver. JPMorgan kept a Neutral rating with a $100 target and cited declining platform engagement, noting a fall in peak concurrent users from 26 million to 23 million.

Wolfe Research reported a 10.6% weekly decline in concurrent users and said that first-quarter average users grew more slowly than in the prior quarter. Oppenheimer retained an Outperform rating and a $150 target, observing that Roblox's new age verification system had minimal impact on monetization and engagement. By contrast, Jefferies reduced its price target to $85, pointing to worries about 2026 growth expectations and the potential for investor sentiment to shift.

Taken together, the updates reflect divergent interpretations of Roblox's near-term engagement dynamics, the effect of age verification measures, and how these factors feed into bookings and profitability assumptions. Piper Sandler's move narrows implied upside relative to its previous target while leaving intact a constructive longer-run view.


Summary

Piper Sandler cut its Roblox price target to $125 from $180 but left its Overweight rating in place, citing a need for more conservative estimates from the second half of 2027 despite continued long-term conviction. The firm expects strong near-term bookings and DAU growth but has lowered its fiscal 2027 and 2028 bookings forecasts. Other brokerages offer mixed views, with price targets ranging from $85 to $180 and differing takes on engagement trends and the impact of age verification.

Risks

  • Age verification measures have been identified by Piper Sandler and others as a source of user weakness, which could weigh on engagement and monetization across the gaming and internet platform sector.
  • Declines in concurrent user metrics were reported by JPMorgan and Wolfe Research (peak concurrent users dropping from 26 million to 23 million; a 10.6% weekly decline reported), introducing uncertainty into future bookings and advertising revenue assumptions.
  • Lowered bookings estimates for fiscal 2027 (down 3%) and fiscal 2028 (down 8%) illustrate model risk around medium-term growth expectations, affecting investor valuation and the broader digital entertainment market.

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