Monness, Crespi, Hardt has increased its price objective for Meta Platforms Inc. to $890.00 from $808.00 while retaining a Buy recommendation. At the time of the firm’s note, Meta was trading at $720.54 and analyst price targets spanned a wide range, from $700 up to $1,117, according to InvestingPro data.
The research house revised its 2026 outlook for Meta after the company reported fourth-quarter 2025 results. Monness raised revenue assumptions for 2026 but reduced its earnings per share forecast for the year - a recalibration the firm said reflects the mix of operating performance and expense trends disclosed in the quarter.
Meta’s recent financials show several points of strength. Over the trailing twelve months the company posted revenue growth of 21.27%, and diluted earnings per share stood at $22.63. In the fourth quarter of 2025, Meta delivered results that topped analyst expectations, with revenue and operating income exceeding consensus by about 2% and 3%, respectively. The quarter’s performance was supported by an 18% year-over-year increase in impressions.
Profitability metrics also looked robust: Meta reported gross profit margins of 82.01%. The company provided a favorable revenue outlook for the first quarter of 2026 and issued formal spending guidance for the 2026 fiscal year - disclosures that informed Monness’ adjustments to its forecasts.
In its update, Monness highlighted structural opportunities for Meta, noting that the company is well positioned to capture digital advertising trends, broaden the reach of its platforms and leverage advancements in artificial intelligence. These factors underpinned the firm’s decision to raise its price target despite a more conservative EPS stance for 2026.
At the same time, Monness underscored ongoing headwinds that could affect performance, including regulatory scrutiny, what it characterized as an unsustainable trajectory of AI-related spending, and the persistence of a challenging macroeconomic backdrop.
Other brokerages have also responded to Meta’s quarterly report. TD Cowen held a Buy rating with a $820 price target. Piper Sandler raised its target to $880 and maintained an Overweight rating. JPMorgan increased its price target to $825, citing a strong revenue outlook for the first quarter with growth expected to approach the 30% range. Scotiabank raised its target to $700 and pointed to favorable foreign exchange effects as a contributor to the strong quarter. Citizens reiterated a Market Outperform rating and set a $900 price target, calling out artificial intelligence as a material driver of improved user engagement.
The collective analyst reactions underscore a broadly positive tone around Meta’s recent operating momentum and the revenue implications of platform engagement and AI initiatives, while also reflecting divergent views on valuation and near-term profitability given the company’s spending posture and external regulatory and macroeconomic uncertainties.
Key points
- Monness, Crespi, Hardt raised Meta’s price target to $890 from $808 and kept a Buy rating.
- Monness increased 2026 revenue projections but lowered 2026 EPS estimates following Meta’s fourth-quarter 2025 results.
- Multiple brokerages adjusted targets and ratings after Meta’s quarter, reflecting positive revenue momentum and differing views on spending and outlook.
Sectors impacted
- Technology - platform and digital advertising dynamics.
- Media and advertising - ad impressions and monetization trends.
Risks and uncertainties
- Regulatory scrutiny - ongoing regulatory pressures cited by Monness could affect Meta’s operations and growth.
- AI spending trajectory - analysts raised concerns that current AI investment levels may be unsustainable and could weigh on near-term profitability.
- Macroeconomic environment - a difficult macro backdrop remains a cited headwind for advertising demand and broader revenue growth.