JPMorgan upgraded SoFi Technologies (NASDAQ: SOFI) from Neutral to Overweight on Tuesday and assigned a $31.00 price target, a level the bank said represents about 40% upside relative to SoFi’s prevailing price of $22.08.
The move follows a roughly 10% decline in SoFi shares since the company’s fourth-quarter 2025 earnings call on Friday, January 30. During the same span, the S&P 500 fell by less than 1%, underscoring that the pullback in SoFi stock outpaced the broader market.
In its note, JPMorgan flagged several factors that underpin the upgrade. The bank pointed to record fourth-quarter results and fiscal year 2026 adjusted EBITDA guidance that exceeded expectations, calling the buying opportunity the firm had been waiting for. Revenue growth of 35.56% in the trailing twelve months was cited as supporting evidence of the company’s momentum.
JPMorgan emphasized that SoFi is continuing to add new members and deposits at a record pace, a contrast the firm drew with other fintech peers that are reporting deposit outflows or stagnant membership growth. The investment bank also highlighted SoFi’s scale and the contribution of GAAP earnings from its nearly $40 billion loan portfolio, signaling a foundation for current profitability.
Beyond loan income, JPMorgan identified additional upside from fee revenue tied to SoFi’s Tech Platform and an expanding suite of Financial Services products, including SoFi Plus. The note also referenced SoFi’s market capitalization of $28.13 billion and the consensus analyst forecast for earnings per share of $0.65 for fiscal 2026.
Context from the company’s reported results for the fourth quarter of 2025 supports several of JPMorgan’s points. SoFi posted adjusted earnings per share of $0.13, ahead of the $0.11 consensus estimate, and reported revenue of $1.03 billion versus expected revenue of $973.43 million.
Following the earnings release, broker responses were mixed-but-leaning-positive. Needham lowered its price target for SoFi from $36.00 to $33.00 while keeping a Buy rating and pointing to fintech valuation concerns. Mizuho maintained an Outperform rating with a $38.00 target, labeling the quarter as "outstanding" and suggesting investors view recent price weakness as a buying opportunity.
Citizens reiterated its Market Perform stance, noting SoFi’s strengths in innovation and customer acquisition and observing that some skeptics may have underestimated the company’s structural advantages relative to traditional financial institutions. These analyst actions accompanied a post-earnings dip in SoFi’s stock price despite initial pre-market strength on the day of the release.
Overall, recent analyst activity and the earnings print present a mix of cautious appraisal and optimism. JPMorgan’s upgrade rests on measurable operational momentum, earnings contribution from a large loan portfolio, and potential fee-income expansion, while other firms weigh valuation and broader fintech sector dynamics.